Programmatic Manager

LS Digital Group; Navi Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

LS Digital Group is seeking a skilled programmatic media professional to manage end-to-end planning, execution, optimization, and reporting of DV360 campaigns across Display, Video, YouTube, Native, and Audio.

You will develop audience strategies using first- and third-party data, monitor performance against KPIs, optimize bidding and allocation, and provide actionable insights to improve metrics like CTR, CPC, CPA, ROAS, and Viewability.

Qualifications

• Hands-on DV360 experience and programmatic media buying.
• Deep understanding of DSPs/SSPs, ad exchanges, RTB, PMP.
• Experience managing Display, Video, YouTube campaigns.
• Strong knowledge of audience targeting and bidding strategies.
• Experience with conversion tracking and attribution.
• GA4 and GTM proficiency.

Responsibilities

• Manage end-to-end planning, execution, optimization, and reporting of programmatic campaigns through DV360.
• Set up and manage campaigns across Display, Video, YouTube, Native, and Audio inventory.
• Develop audience strategies using first-party, third-party, affinity, in-market, and remarking audiences.
• Monitor campaign performance, pacing, and budgets to achieve client KPIs.
• Optimize campaigns based on performance metrics such as CTR, CPC, CPA, ROAS, Viewability, and Reach.
• Analyze campaign data and provide actionable insights and recommendations.

Skills

DV360

Programmatic media buying

DSPs

SSPs

Ad Exchanges

RTB

PMP

Display campaigns

Video campaigns

YouTube campaigns

Performance campaigns

Audience targeting

Bidding strategies

Campaign optimization

Conversion tracking

Attribution

GA4

Google Tag Manager

Tools

GA4

GTM

Job description

• Manage end-to-end planning, execution, optimization, and reporting of programmatic campaigns through DV360.
• Set up and manage campaigns across Display, Video, YouTube, Native, and Audio inventory.
• Develop audience strategies using first-party, third-party, affinity, in-market, and remarking audiences.
• Monitor campaign performance, pacing, and budgets to achieve client KPIs.
• Optimize campaigns based on performance metrics such as CTR, CPC, CPA, ROAS, Viewability, and Reach.
• Analyze campaign data and provide actionable insights and recommendations.

Required Skills

• Strong hands‑on experience with DV360 and programmatic media buying.
• Deep understanding of DSPs, SSPs, Ad Exchanges, RTB, PMP, and Programmatic Guaranteed.
• Experience managing Display, Video, YouTube, and Performance campaigns.
• Strong knowledge of audience targeting, bidding strategies, and campaign optimization.
• Experience with conversion tracking, attribution, and performance measurement.
• Working knowledge of Google Analytics (GA4) and Google Tag Manager (GTM).