Director

Publicis Groupe; Mumbai; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Publicis Groupe in Mumbai seeks an experienced Programmatic Campaign Leader to drive end-to-end programmatic strategies, manage large budgets, and mentor a high-performing team. You will coordinate with DSPs and clients to deliver KPI-driven campaigns with data-backed optimizations.

The role requires 8–12 years of programmatic experience, strong analytics, and a deep understanding of DV360 and attribution modeling. This is an on-site position in Mumbai, India.

Qualifications

• 8–12 years of experience in programmatic campaign management, including leading a team.
• Proven experience in media planning and negotiating programmatic deals.
• DV360 expert with experience across leading DSPs.
• Experience developing and implementing custom bidding scripts.
• Strong knowledge of MMPs and analytics platforms.
• Expert knowledge of attribution modelling and its impact on performance measurement.

Responsibilities

• Lead media planning and negotiate programmatic deals across DSPs and platform partners.
• Lead a team of programmatic specialists, providing guidance, mentorship, and performance management.
• Develop and execute client-centric programmatic strategies focused on achieving KPIs and driving business growth.
• Own end-to-end client relationship management, including regular, clear reporting on campaign performance against predefined goals.
• Pursue account growth opportunities in partnership with Account Managers.
• Leverage expertise in DV360 and other DSPs to optimize campaigns and deliver exceptional results.
• Design and implement custom bidding scripts to improve campaign efficiency and performance.
• Utilize MMPs and analytics platforms to generate data-driven insights and recommendations.
• Design and run structured A/B testing and experimentation frameworks to identify winning strategies.
• Own attribution modelling approach and its application across client campaigns.
• Manage large-scale programmatic budgets, including forecasting and pacing.
• Collaborate with business teams and other channel teams to ensure seamless campaign execution.
• Analyse campaign performance data to identify trends and continuously optimize strategy.
• Ensure adherence to data privacy, brand safety, and ad fraud standards across all campaigns.
• Stay ahead of industry trends and implement emerging programmatic technologies and best practices.

Skills

Data-driven decision making

Analytical problem-solving

Budgeting & forecasting

Leadership & mentorship

Client relationship management

Tools

DV360

Other DSPs

Custom bidding scripts

Job description

Overview

Responsibilities

• Lead media planning and negotiate programmatic deals across DSPs and platform partners


• Lead a team of programmatic specialists, providing guidance, mentorship, and performance management


• Develop and execute client-centric programmatic strategies focused on achieving KPIs and driving business growth


• Own end-to-end client relationship management, including regular, clear reporting on campaign performance against predefined goals


• Proactively identify and pursue account growth opportunities in partnership with Account Managers


• Leverage expertise in DV360 and other DSPs to optimize campaigns and deliver exceptional results


• Design and implement custom bidding scripts to improve campaign efficiency and performance


• Utilize MMPs and analytics platforms to generate data-driven insights and recommendations


• Design and run structured A/B testing and experimentation frameworks to identify winning strategies


• Own attribution modelling approach and its application across client campaigns


• Manage large-scale programmatic budgets, including forecasting and pacing


• Collaborate with business teams and other channel teams to ensure seamless campaign execution


• Analyse campaign performance data to identify trends and continuously optimize strategy


• Ensure adherence to data privacy, brand safety, and ad fraud standards across all campaigns


• Stay ahead of industry trends and implement emerging programmatic technologies and best practices

Requirements

Experience

• 8–12 years of experience in programmatic campaign management, including proven experience leading and developing a team


• Demonstrated experience in media planning and negotiating programmatic deals

Technical Expertise

• Expert-level knowledge of DV360, with extensive experience across other leading DSPs


• Experience developing and implementing custom bidding scripts


• Strong working knowledge of MMPs and advanced analytics platforms


• Expert knowledge of attribution modelling and its impact on performance measurement

Strategic & Analytical

• Proven ability to develop and execute strategic, innovative programmatic plans


• Strong analytical and problem-solving skills, with a data-driven approach to decision-making


• Experience designing and running A/B testing and experimentation frameworks


• Strong budgeting and forecasting skills for large-scale media investment

Leadership & Client Management

• Demonstrated experience leading and developing high-performing teams


• Exceptional client management and communication skills, with a proven ability to build and maintain senior client relationships