Product Manager - D2C

DMI Finance Private Limited; Delhi; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

DMI Finance Private Limited is seeking a Product Manager to own the vision and execution for digital platforms including the DMI mobile app, website, and zest platforms. You will work with cross-functional teams to improve customer experience and drive value during the lending relationship and beyond.

Responsibilities include building and delivering the product roadmap, collaborating with engineers, data scientists, and marketing, and driving onboarding for new products like UPI, loans, and bill

Qualifications

• 3–4 years of experience in Product Management, with a strong focus on product development, positioning, and go-to-market execution.
• Experience in launching and scaling consumer-facing products in India, with exposure to high user-volume products (preferably 1M+ users).
• Prior experience in financial services (Fintech, NBFC, Banking) or B2C businesses is mandatory.
• Proven experience in driving product adoption, engagement, and lifecycle growth across web and app platforms.
• Hands-on experience in A/B testing and funnel optimisation across desktop, mobile web, and app journeys.
• Excellent communication, presentation and collaboration skills.
• Familiarity with tools such as Figma, JIRA, WebEngage, AppsFlyer, and Firebase.
• Strong collaboration skills with Product, Design, marketing, and Engineering teams.
• Good understanding of excel, SQL is a must to succeed in this role

Responsibilities

• Define, Build and Execute on Roadmap with cross-functional execution; set metrics and key results to track performance.
• Collaborate with engineers, data scientists, customer service, operations, marketing and other stakeholders to solution and prioritise concepts and programmes.
• Partner with engineering and other stakeholders to scope and build features that solve and create new opportunities.
• Oversee onboarding customers for new products (UPI, Loans, Bill Payments) to ensure timely launches.
• Conduct experimentation to drive outcomes and generate business impact.

Skills

Communication

Presentation

Collaboration

Excel

SQL

Tools

Figma

JIRA

WebEngage

AppsFlyer

Firebase

Job description

As a product manager, you’ll play a crucial role in solving problems for our customers to deliver value for them and help build a sustainable business for DMI Finance.

This role will cover the overall vision and execution for the digital platforms such as DMI mobile app, website and zest platforms. This role will work in the teams working together to improve customer experience, making the platforms relevant for customers during the lending relationship and beyond.

Key Accountabilities:

Define, Build and Execute on Roadmap

• Build and deliver product roadmap same through cross-functional execution and collaboration. Set well defined metrics, key results to track the performance of various initiatives for these Platforms.
• Collaborate with engineers, data scientists, customer service team, operations, marketing and other stakeholders in solutioning and prioritising these concepts and programmes.
• Partner with engineering, and other stakeholders to scope and build features that solve and create new opportunities.
• Work to ensure onboarding customers for new products such as UPI, Loans, Bill Payments etc. are done timely.
• Experimentation to drive outcomes: Carry out small experiments and iterate the solutions thereby creating business impact.

Customer insights and analytics

• Gain a deep understanding of customer experience, identify, and fill product gaps and generate new ideas that improve customer experience and drive growth.
• Determine customers' needs and desires by speaking with customers and conducting research needed to obtain market information.
• Collect and analyse feedback from end-users, stakeholders, and other teams to shape requirements, features, and end products.
• Speak to customers regularly for new and existing needs

Product Analytics / Research

• Form and test hypothesis using data from in built analytics, funnels, database & other sources.
• Conduct market research and develop insights into user behaviour especially around user needs to improve existing products.
• Track product adoption, funnel conversions, A/B tests and optimise them to achieve business and product objectives.

Competition Research

• Conduct research on fintech and other competitive developments in the ecosystem in India or global.
• Ideate basis the research on new functionalities / products to be built.

Qualifications

Work Experience

1. 3–4 years of experience in Product Management, with a strong focus on product development, positioning, and go-to-market execution.

2. Experience in launching and scaling consumer-facing products in India, with exposure to high user-volume products (preferably 1M+ users).

3. Prior experience in financial services (Fintech, NBFC, Banking) or B2C businesses is mandatory.

4. Proven experience in driving product adoption, engagement, and lifecycle growth across web and app platforms.

5. Hands-on experience in A/B testing and funnel optimisation across desktop, mobile web, and app journeys.

• Excellent communication, presentation and collaboration skills.
• Familiarity with tools such as Figma, JIRA, WebEngage, AppsFlyer, and Firebase.
• Strong collaboration skills with Product, Design, marketing, and Engineering teams.
• Good understanding of excel, SQL is a must to succeed in this role