Senior Product Marketing Manager

Kotak Mahindra Bank; Mumbai; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

Kotak Mahindra Bank in Mumbai seeks a Senior Product Marketing Manager to own end-to-end marketing for banking products and customer portfolios, driving awareness, engagement and growth through data-driven initiatives across digital, offline, branch and partner channels.

You will collaborate with product, sales, analytics, brand and agency partners to plan launches, optimize campaigns, and deliver measurable business outcomes while ensuring regulatory compliance.

Qualifications

• Experience in end-to-end product marketing for banking products.
• Ability to drive multi-channel campaigns across digital and offline channels.
• Strong analytical mindset with data-driven decision making.

Responsibilities

• Develop and execute integrated marketing strategies across ATL, BTL, digital, branch, and partner channels to drive product awareness, lead generation, customer acquisition, and portfolio growth.
• Lead D2C marketing initiatives with targeted campaigns across WhatsApp, SMS, Email, Mobile App, Website, and other digital channels.
• Monitor campaign performance, ROI, and business impact to optimize strategies and investments.
• Create compelling product communications and marketing collateral including brochures, leaflets, posters, and sales enablement tools.
• Collaborate with Product, Sales, Analytics, Brand, Compliance, Legal, Technology, Operations, Regional Marketing and external agencies.

Skills

D2C Marketing

Lifecycle Marketing

ATL Campaigns

BTL Campaigns

Digital Marketing

Lead Generation

Conversion Optimization

Branch Marketing

Regional Marketing

Customer Communications

Marketing Analytics

ROI

Stakeholder Management

Agency Management

Project Management

AI-enabled Marketing

Content Strategy

Sales Enablement

Job description

Senior Product Marketing Manager - Kotak Mahindra Bank

Role Summary

Manage end-to-end marketing strategy and execution for banking products and customer portfolios. Drive customer awareness, engagement, and business growth through integrated, data-driven marketing initiatives across digital, offline, branch, and partner channels while collaborating with cross-functional teams to deliver measurable business outcomes.

Key Responsibilities

• Develop and execute integrated marketing strategies across ATL, BTL, digital, branch, and partner channels to drive product awareness, lead generation, customer acquisition, and portfolio growth.
• Build and manage customer acquisition and lifecycle marketing programs focused on lead generation, conversion, retention, engagement, and cross-sell opportunities.
• Lead Direct-to-Customer (D2C) marketing initiatives by leveraging customer insights and analytics to run targeted campaigns across WhatsApp, SMS, Email, Mobile App, Website, and other digital channels.
• Drive digital marketing initiatives including website optimization, landing page development, SEO-led content, customer communication journeys, and AI-powered marketing solutions.
• Monitor campaign performance, customer behaviour, marketing ROI, and business impact to continuously optimize strategies and marketing investments.
• Create compelling product communication and marketing collateral such as brochures, leaflets, posters, presentations, branch branding, videos, sales enablement tools, and AI-generated creative assets.
• Lead customer communication across online and offline touchpoints, ensuring consistency of messaging and adherence to regulatory, legal, and compliance requirements.
• Plan and execute on-ground marketing programs including branch branding, kiosks, exhibitions, local area marketing activities, regional campaigns, and partner activations to strengthen market presence and drive walk-ins.
• Support product launches, internal communication initiatives, leadership presentations, and sales enablement programs through impactful marketing strategies and business insights.
• Collaborate closely with Product, Sales, Analytics, Brand, Compliance, Legal, Technology, Operations, Regional Marketing teams, and external agencies to ensure seamless planning and execution.
• Drive strong governance across marketing initiatives by managing stakeholders, timelines, budgets, compliance requirements, and regional execution priorities.
• Own the end-to-end product marketing charter, ensuring alignment with strategic business objectives and growth ambitions.

Core Skills

Product Marketing

• D2C & Lifecycle Marketing
• Customer Cohort Strategy & Segmentation
• ATL & BTL Campaign Management
• Digital Marketing
• Lead Generation & Conversion Optimization
• Branch & Regional Marketing
• Customer Communications
• Marketing Analytics & ROI
• Stakeholder Management
• Agency Management
• Project Management
• AI-enabled Marketing
• Content Strategy & Sales Enablement