Product Manager - Liability Products

Axis Bank; Mumbai; Hybrid; INR 2,500,000 - 4,000,000; Full time

Job summary

Axis Bank is seeking a senior product leader in Mumbai to own end-to-end product strategy, launch, and lifecycle management. You will drive growth through portfolio optimization, customer experience improvements, and data-driven decision making with cross-functional teams across Technology, Operations, Compliance and Marketing.

You will map journeys, optimize onboarding and engagement, and monitor NPS, service quality, and digital adoption to deliver differentiated value and sustainable

Responsibilities

• Own the product lifecycle from ideation to launch and ongoing enhancement.
• Develop product roadmaps aligned to customer needs, market opportunities, and business objectives.
• Conduct competitive benchmarking and identify opportunities for differentiation.
• Define product features, pricing, benefits, eligibility, and customer value propositions.
• Drive customer acquisition, balances, revenue, and profitability targets.
• Monitor portfolio health across acquisition, activation, engagement, retention, and profitability metrics.
• Identify growth opportunities through partnerships, new features, and customer programs.
• Build and execute initiatives to improve product penetration and customer deepening.
• Map and optimize end-to-end customer journeys.
• Improve onboarding, activation, servicing, and engagement experiences.
• Monitor NPS, complaints, service quality, and digital adoption metrics.
• Drive customer-centric enhancements to improve satisfaction and retention.
• Leverage customer, behavioural, and portfolio analytics to drive product decisions.
• Define business requirements for digital journeys across mobile, internet banking, and assisted channels.
• Track funnel conversion, drop-offs, and campaign effectiveness.
• Drive data-led experimentation and optimization initiatives.
• Lead cross-functional execution involving Technology, Operations, Compliance, Legal, Risk, Marketing, Analytics, and Sales teams.
• Manage product launches, enhancements, regulatory changes, and strategic projects.
• Ensure timely delivery of initiatives within agreed timelines and budgets.
• Ensure adherence to RBI guidelines, internal policies, and regulatory requirements.
• Manage audits, compliance observations, customer grievances, and control frameworks.
• Identify and mitigate operational, regulatory, and reputational risks.
• Own key business and operational dashboards.
• Present performance updates and strategic recommendations to senior leadership.
• Drive corrective actions to achieve business objectives.

Job description

Role & responsibilities

1. Product Strategy & Management

• Own the product lifecycle from ideation to launch and ongoing enhancement.
• Develop product roadmaps aligned to customer needs, market opportunities, and business objectives.
• Conduct competitive benchmarking and identify opportunities for differentiation.
• Define product features, pricing, benefits, eligibility, and customer value propositions.

2. Business Growth & Portfolio Management

• Drive customer acquisition, balances, revenue, and profitability targets.
• Monitor portfolio health across acquisition, activation, engagement, retention, and profitability metrics.
• Identify growth opportunities through partnerships, new features, and customer programs.
• Build and execute initiatives to improve product penetration and customer deepening.

3. Customer Experience & Journey Ownership

• Map and optimize end-to-end customer journeys.
• Improve onboarding, activation, servicing, and engagement experiences.
• Monitor NPS, complaints, service quality, and digital adoption metrics.
• Drive customer-centric enhancements to improve satisfaction and retention.

4. Digital & Analytics

• Leverage customer, behavioural, and portfolio analytics to drive product decisions.
• Define business requirements for digital journeys across mobile, internet banking, and assisted channels.
• Track funnel conversion, drop-offs, and campaign effectiveness.
• Drive data-led experimentation and optimization initiatives.

5. Project & Stakeholder Management

• Lead cross-functional execution involving Technology, Operations, Compliance, Legal, Risk, Marketing, Analytics, and Sales teams.
• Manage product launches, enhancements, regulatory changes, and strategic projects.
• Ensure timely delivery of initiatives within agreed timelines and budgets.

6. Risk, Compliance & Governance

• Ensure adherence to RBI guidelines, internal policies, and regulatory requirements.
• Manage audits, compliance observations, customer grievances, and control frameworks.
• Identify and mitigate operational, regulatory, and reputational risks.

7. Performance Monitoring

• Own key business and operational dashboards.
• Present performance updates and strategic recommendations to senior leadership.
• Drive corrective actions to achieve business objectives.

Preferred candidate profile

• 6 to 10 years of banking, fintech, payments, liabilities, lending, cards, wealth, or digital product management experience.
• Proven experience in product launches, portfolio management, business growth, or customer experience initiatives.
• Experience working with technology and analytics teams.