Product Marketing Manager

Superleap AI CRM; Bengaluru; On-site; INR 2,400,000 - 4,200,000; Full time

Job summary

Superleap AI CRM in Bengaluru is seeking a Product Marketing Manager who will own how our products are positioned, launched, differentiated, and adopted in the market. You will work across Product, Sales, Implementation, and Marketing to build compelling product narratives, drive GTM launches, strengthen competitive differentiation, and equip Sales with the content and proof needed to win.

This role requires strong product understanding, storytelling, market intelligence, and execution.

Qualifications

• 3–8+ years of Product Marketing experience in B2B SaaS or enterprise technology.
• Strong experience in positioning, messaging, GTM, sales enablement, and competitive intelligence.
• Ability to simplify complex products into compelling customer narratives.
• Strong understanding of enterprise buyers, ICPs, and competitive markets.
• Data-driven and comfortable using customer and market insights to make decisions.
• Strong cross-functional collaboration with Product, Sales, Marketing, and Customer Success.
• High ownership, bias for action, and comfortable working in a fast-paced startup environment.
• Familiarity with AI productivity tools.

Responsibilities

• Own product and platform positioning, messaging, and value propositions.
• Translate complex product capabilities into clear buyer narratives.
• Define messaging by ICP, persona, industry, and use case.
• Maintain consistent positioning across product, website, sales, and marketing.
• Partner with Product on naming, taxonomy, and packaging.
• Own GTM strategy for new products, features, and major releases.
• Build launch plans covering positioning, content, enablement, distribution, and measurement.
• Create repeatable launch playbooks.
• Partner with Product, Sales, Marketing, and Customer Success through launch.
• Build decks, one-pagers, battlecards, ROI tools, competitive assets, and objection-handling guides.
• Develop vertical-specific sales collateral, including BFSI.
• Identify sales enablement gaps and improve asset adoption.
• Monitor and teardown key competitors including Salesforce, HubSpot, Zoho, and LeadSquared.
• Track product, pricing, packaging, positioning, and implementation.
• Build competitive battlecards and benchmarks.
• Run structured win/loss analysis and translate insights into GTM recommendations.
• Build systematic customer proof and advocacy content.

Skills

Product Marketing

GTM Strategy

Sales Enablement

Competitive Intelligence

Storytelling

Cross-functional Collaboration

AI Productivity Tools

Data-driven decision making

Job description

Superleap is the enterprise AI CRM that modern revenue teams need to unlock peak sales productivity. We are building Superleap CRM to be - fast, easy/intuitive, flexible, and Intelligent.

We compete in a $70B+ global market and started in the $2B+ India market. We intend to win by building the most robust AI CRM and the best service layer to ensure companies no longer hate their CRMs.

Role Summary

The Product Marketing Manager will own how Superleap's products are positioned, launched, differentiated, and adopted in the market.

You will work across Product, Sales, Implementation, and Marketing to build compelling product narratives, drive GTM launches, strengthen competitive differentiation, and equip Sales with the content and proof needed to win.

This role requires strong product understanding, storytelling, market intelligence, and execution.

The Problem We're Solving

Most enterprise teams are currently held hostage by their own software. Instead of a tool that unlocks productivity, they deal with a "System of Record" that acts as a massive productivity burden.

These legacy CRMs are static, unintuitive, and fundamentally disconnected from real operations. They’re "bolted-on" with AI as an afterthought, rather than being built with intelligence at the core.

Superleap is redefining the category by creating a "System of Intelligence" that is flexible, fast, and AI-native. Our mission is to disrupt the CRM category by providing a 10x superior product and service that handles enterprise complexity at scale.

Ideal Candidate

• 3–8+ years of Product Marketing experience in B2B SaaS or enterprise technology.
• Strong experience in positioning, messaging, GTM, sales enablement, and competitive intelligence.
• Ability to simplify complex products into compelling customer narratives.
• Strong understanding of enterprise buyers, ICPs, and competitive markets.
• Data-driven and comfortable using customer and market insights to make decisions.
• Strong cross-functional collaboration with Product, Sales, Marketing, and Customer Success.
• High ownership, bias for action, and comfortable working in a fast-paced startup environment.
• Familiarity with AI productivity tools.

Roles and Responsibilities

• Own product and platform positioning, messaging, and value propositions.
• Translate complex product capabilities into clear buyer narratives.
• Define messaging by ICP, persona, industry, and use case.
• Maintain consistent positioning across product, website, sales, and marketing.
• Partner with Product on naming, taxonomy, and packaging.

Go-to-Market

• Own GTM strategy for new products, features, and major releases.
• Build launch plans covering positioning, content, enablement, distribution, and measurement.
• Create repeatable launch playbooks.
• Partner with Product, Sales, Marketing, and Customer Success through launch.
• Build decks, one-pagers, battlecards, ROI tools, competitive assets, and objection-handling guides.
• Develop vertical-specific sales collateral, including BFSI.
• Identify sales enablement gaps and improve asset adoption.
• Monitor and teardown key competitors including Salesforce, HubSpot, Zoho, and LeadSquared.
• Track product, pricing, packaging, positioning, and implementation.
• Build competitive battlecards and benchmarks.
• Run structured win/loss analysis and translate insights into GTM recommendations.

Customer Proof & Advocacy

• Build a systematic process to capture customer wins and outcomes.
• Create case studies, testimonials, references, and G2 proof.
• Turn marquee customer outcomes into sales, website, and marketing assets.
• Build reference coverage across priority verticals.

Product Content & Discovery

• Create product pages, comparison pages, use-case content, customer stories, and launch content.
• Own the anti-incumbent comparison library.
• Partner with Demand Generation to improve product-led demand and conversion.
• Strengthen product visibility across search and AI-search/GEO surfaces.

ROI & Business Case

• Build frameworks that demonstrate value through implementation speed, tool consolidation, cost, productivity, and automation.
• Develop ROI and business-case tools to support enterprise sales conversations.

Why You Should Join Now

Superleap has grown 10X in 2025 and is growing >25% MoM in last 6 months.

We are early enough for your equity compensation to be highly meaningful. Seed stage valuation multiples are the highest.

We are late enough that the product and offering are proven in the market. Biggest brands in respective industries have chosen Superleap over legacy CRMs.