Product Marketing Manager

Tally Solutions Pvt Ltd; Bengaluru; On-site; INR 1,800,000 - 3,200,000; Full time

Benefits offered by this job

None

Job summary

Tally Solutions Pvt Ltd in Bengaluru seeks a Product Marketing Manager to deepen engagement with existing customers, translating product capabilities into compelling content and campaigns. You will own customer storytelling, testimonials, case studies, and videos to showcase value.

Collaborate with Product, Customer Success, Sales, and Analytics to drive adoption, optimize messaging, and build lifecycle programs across channels.

Qualifications

• 5-8 years of experience in product marketing, customer marketing, lifecycle marketing, content marketing, or related roles.
• Strong experience marketing to an existing customer base.
• Excellent storytelling, content, and communication skills.
• Experience developing customer testimonials, case studies, videos, and success stories.
• Strong understanding of email, lifecycle, and mid-funnel marketing.
• Ability to simplify products and turn features into customer value.
• Strong customer interviewing and stakeholder management skills.
• Comfortable using data to measure and improve marketing effectiveness.

Responsibilities

• Build a strong pipeline of customer testimonials, case studies, success stories, and videos.
• Identify compelling customer stories in partnership with Customer Success, Sales, and regional teams.
• Interview customers and turn experiences into engaging stories.
• Develop content across videos, email, articles, use cases, and other formats.
• Build a library of customer proof points for marketing, sales, and communications.
• Develop campaigns that drive adoption of products and features among existing customers.
• Translate product features into messaging relevant to customers.
• Identify needs, use cases, and adoption barriers, and build programs around them.
• Create targeted communications for different customer segments and product maturity levels.
• Own customer-facing communications and nurture programs through the lifecycle.

Skills

5-8 years experience

Customer marketing

Storytelling & content

Email lifecycle marketing

Data-driven marketing

Stakeholder management

Job description

At Tally, we’re driven by one core mission - making business simpler for everyone. As a pioneer in business management software, we have been the trusted partner of choice for ~3 million and 7.5 million users across 100+ countries - many of them are MSMEs that form the backbone of global economies.

Our journey is rooted in innovation, guided by deep empathy for customers, and driven by a commitment to excellence. With a legacy of trust and a future fueled by technology, we are shaping the way businesses manage accounting, inventory, compliance, and much more.

We believe in honouring our people, nurturing potential, creating fearlessly, and mastering our craft - all while staying true to our values. If you are looking to make a real impact, grow with purpose, and be part of something meaningful, you’ll find your place at Tally.

As we continue to grow, we are working towards a larger ambition - to become the technology backbone for global economic progress.

About Marketing

Marketing at Tally is a strategic, business-enabling function that fuels innovation, builds consistency, and strengthens our market presence. Guided by our core pillars of like, Customer Connect, Integrated Marketing Digital and Brand Marketing, we craft initiatives that resonate with our audiences and reinforce our brand promise. We focus on creating impactful initiatives across Branding, Customer Marketing, and Partner Marketing to ensure strong engagement, lasting value and drive business growth.

For us at Tally, brand marketing goes beyond visibility. It's about building trust, simplifying complexity, and championing businesses of all sizes. As India’s most loved business management software, Tally holds a unique position, one that blends deep legacy with contemporary relevance.

Relevant Experience:

5 to 8 Years

What You Will Own

As a Product Marketing Manager, you will be responsible for driving deeper engagement, adoption, and value realization among our existing customer base. This is a customer-first role sitting at the intersection of product marketing, customer success, content, and lifecycle marketing. You will translate product capabilities and customer insights into compelling content, stories, and campaigns that help customers unlock greater value from the product.

Where Your Expertise Meets Our Future

5-8 years of experience in product marketing, customer marketing, lifecycle marketing, content marketing, or a related role.

Strong experience marketing to an existing customer base.

Excellent storytelling, content, and communication skills.

Experience developing customer testimonials, case studies, videos, and success stories.

Strong understanding of email, lifecycle, and mid-funnel marketing.

Ability to simplify products and turn features into compelling customer value.

Strong customer interviewing and stakeholder management skills.

Comfortable using data to measure and improve marketing effectiveness.

The Scope of Your Influence

Customer Storytelling & Content

Build a strong pipeline of customer testimonials, case studies, success stories, and videos.

Identify compelling customer stories in partnership with Customer Success, Sales, and regional teams.

Interview customers and turn their experiences, challenges, and outcomes into engaging stories.

Develop content across videos, email, articles, use cases, and other formats.

Build a library of customer proof points that can be used across marketing, sales, and customer communications.

Customer Marketing & Adoption

Develop campaigns that drive adoption of products, features, and capabilities among existing customers.

Translate product features into clear, relevant "why this matters to you" messaging.

Identify customer needs, use cases, and adoption barriers, and build marketing programs around them.

Create targeted communications for different customer segments and levels of product maturity.

Mid-Funnel & Lifecycle Marketing

Own customer-facing communications and nurture programs that move customers from awareness to consideration and action.

Build connected customer journeys rather than one-off campaigns.

Use customer stories and proof points to make communications more relevant and persuasive.

Test and optimize messaging, content, and journeys based on performance.

Cross-functional & Insights

Partner closely with Product, Customer Success, Sales, Creative, and Analytics teams.

Bring customer insights into product marketing and communications.

Measure engagement, adoption, and campaign effectiveness, and continuously improve programs.

Note: Only shortlisted candidates will be contacted for further steps in the hiring process.