Manager - Digital Marketing

Tally Solutions; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

TallySolutions seeks a digital marketing leader to own the strategy and execution for TallyCapitals, our business lending platform. You will drive end-to-end customer and partner acquisition across digital channels, shaping journeys that accelerate loan applications and disbursements.

You will work at the intersection of growth marketing, analytics, and lifecycle management, building scalable programs, mentoring teams, and driving measurable impact on growth trajectories.

Qualifications

• Experience in digital marketing, with a strong track record in performance marketing, lead generation, and marketing automation.
• Experience in BFSI, NBFC, Fintech, or lending businesses.

Responsibilities

• Own and operate TallyCapitals Marketing Automation Platform Netcore to drive digital engagement with MSME customers and partners.
• Drive digital lead generation for TallyCapitals business loan offerings, increasing the volume and quality of applications sourced through digital channels.
• Design, plan, and execute multi-channel campaigns including lead nurturing, cross-sell, upsell, and retention campaigns with personalization and automation.
• Track, attribute, and optimize costs across multiple digital channels.
• Utilize AI tools for copywriting and design.

Skills

Digital Marketing

Performance Marketing

Lead Generation

Marketing Automation

Tools

Netcore

GA4

GTM

Tableau

Metabase

Looker Studio

Marketo

Marketing Cloud

Job description

Job Summary

In this role, you will own the digital marketing strategy and execution for TallyCapitals business lending platform. You will drive end-to-end customer and partner acquisition, engagement, conversion, and retention across digital channels. The role requires building scalable, data-driven marketing programs that generate qualified leads, improve customer journeys, and accelerate loan applications and disbursements. Working at the intersection of growth marketing, marketing automation, analytics, and customer lifecycle management, you will play a key role in scaling TallyCapitals growth trajectory.

Responsibilities

• Own and operate TallyCapitals Marketing Automation Platform Netcore to drive digital engagement with MSME customers and partners.
• Drive digital lead generation for TallyCapitals business loan offerings, increasing the volume and quality of applications sourced through digital channels.
• Own the design, planning, and execution of multi-channel campaigns including lead nurturing, cross-sell, upsell, and retention campaigns with a strong focus on personalization and automation.
• Tracking, attributing and optimisation costs across multiple digital channels
• Ability to use AI tools for copywriting and design

Where Your Expertise Meets Our Future

• Experience in digital marketing, with a strong track record in performance marketing, lead generation, and marketing automation; experience in BFSI, NBFC, Fintech, or lending businesses.
• Strong understanding and expertise in Email, SMS, WhatsApp Marketing, and Web Push Notifications; experience working with CRM platforms such as Salesforce CRM and customer engagement ecosystems is preferred.
• Proficiency in analytical and marketing tools such as Google Analytics (GA4), Google Tag Manager (GTM), Tableau, Metabase, and Looker Studio, and in marketing automation platforms such as Netcore, Marketo, Marketing Cloud etc.
• Excellent analytical skills with the ability to interpret data, strong communication and interpersonal skills, and creative problem-solving abilities.
• Demonstrated experience leading and mentoring high-performing digital marketing teams, with strong project management and prioritization skills.

What We Believe In

• Empower: Enable MSMEs with seamless access to flexible working capital, driving sustained growth and impact.
• Bridge: Mitigate the credit gap for MSMEs by integrating finance with tech, trust, and deep business understanding.
• Enable: Deliver tailored financial solutions within the Tally ecosystem to help MSMEs thrive.