Product Marketing Manager

Xoxoday; Bengaluru; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Xoxoday is seeking a Product Marketing Manager to shape how our B2B SaaS products are positioned, launched, and adopted in the market. You’ll translate customer insights into compelling messaging and enable sales teams while partnering with product and marketing for successful launches across the product lifecycle.

The role emphasizes data-driven decision making, stakeholder alignment, and execution in a fast-paced environment, with a focus on growth, retention, and market expansion in India.

Qualifications

• Experience in product marketing, marketing, or product management, preferably in SaaS or B2B technology.
• Knowledge and application of AI tools is a must have.
• Experience supporting products across their lifecycle, from launch through adoption and growth.
• Comfort working with data and analytics to inform decisions and strategy.
• Ability to translate insights into clear messaging and actionable plans.
• Strong written and verbal communication skills.

Responsibilities

• Define and execute go-to-market strategies aligned with business priorities.
• Shape product positioning and narratives that support adoption and growth.
• Partner with product and marketing teams to support product launches and feature rollouts.
• Build sales enablement materials and core marketing assets.
• Collaborate with marketing to optimize demand generation and campaigns.

Skills

Product marketing

Marketing strategy

Product management

Data analytics

Cross-functional collaboration

Communication

Education

Bachelor's degree in Marketing/Business

Tools

AI tools

Analytics tools

CRM tools

Job description

About This Role

We’re looking for a Product Marketing Manager to help define how our products are positioned, launched, and adopted in the market. This role sits at the intersection of product, sales, and marketing, with a clear focus on translating customer and market insights into effective go-to-market execution.

About This Role

We’re looking for a Product Marketing Manager to help define how our products are positioned, launched, and adopted in the market. This role sits at the intersection of product, sales, and marketing, with a clear focus on translating customer and market insights into effective go-to-market execution. You’ll work closely with cross-functional partners to shape messaging, enable sales teams, and support revenue growth across the product lifecycle. This is an execution-heavy role suited for someone who is comfortable working with data, customers, and internal stakeholders in a fast-moving SaaS environment.

What You’ll Do

Customer & Market Insights

• Engage with customers and prospects to gather qualitative and quantitative insights.
• Translate customer needs and feedback into clear positioning and messaging inputs.
• Analyze the competitive landscape to identify gaps, opportunities, and differentiation.

Go-to-Market & Positioning

• Define and execute go-to-market strategies aligned with business priorities.
• Shape product positioning and narratives that support adoption and growth.
• Partner with product and marketing teams to support product launches and feature rollouts.

Sales Enablement

• Build sales playbooks, enablement materials, and core marketing assets.
• Partner with sales teams to refine messaging, positioning, and outreach approaches.
• Support sales teams with clear, usable materials that improve effectiveness in-market.

Demand & Growth Support

• Collaborate with marketing teams on demand generation and growth initiatives.
• Support optimization of conversion funnels and lead acquisition efforts.
• Ensure messaging consistency across campaigns and channels.

Measurement & Optimization

• Use analytics tools to measure the impact of marketing and GTM initiatives.
• Monitor performance and identify areas to improve effectiveness and efficiency.
• Apply insights to refine strategies and execution over time.

What We’re Looking For

• Experience in product marketing, marketing, or product management, preferably in SaaS or B2B technology.
• knowledge and application of AI tools is a must have
• Experience supporting products across their lifecycle, from launch through adoption and growth.
• Comfort working with data and analytics to inform decisions and strategy.
• Ability to translate insights into clear messaging and actionable plans.
• Strong written and verbal communication skills.
• Ability to work closely with cross-functional teams in a fast-paced environment.
• Experience in rewards, incentives, loyalty, and fintech will be a big plus.

Nice to Have

• Experience working with or marketing to the US market.
• Hands-on experience with analytics, advertising, or CRM tools.

What Makes You a Strong Fit

• You’re curious about customers and markets and actively seek out insights.
• You’re comfortable balancing strategy with hands-on execution.
• You communicate clearly and can align diverse stakeholders around a shared narrative.
• You’re organized, adaptable, and able to move work forward in ambiguous situations.

Why This Role Matters

This role helps ensure our products are clearly understood, effectively positioned, and supported in the market. By connecting customer insight, product strategy, and sales execution, you’ll directly influence adoption, revenue growth, and how our products show up for customers.

Why Join Us

• Work closely with product, sales, and marketing leaders.
• Have direct ownership over key go-to-market initiatives.
• Build skills across positioning, enablement, and growth.
• Operate in a collaborative, execution-focused environment.
• Contribute to products used by businesses globally.