Manager - Product Marketing

Tally Solutions; Bengaluru; On-site; INR 1,800,000 - 2,600,000; Full time

Job summary

Tally Solutions is seeking a Product Marketing Manager in Bengaluru to deepen engagement with existing customers. You will translate product capabilities into compelling content, stories, and campaigns that unlock value for customers.

You will own customer storytelling, adoption campaigns, and mid-funnel lifecycle initiatives, collaborating across Product, CS, Sales, Creative, and Analytics to drive measurable impact.

Qualifications

• 5–8 years in product or customer marketing roles.
• Experience creating customer testimonials and case studies.
• Strong storytelling and content creation skills.
• Experience with lifecycle and mid-funnel campaigns.
• Data-driven approach to measure marketing effectiveness.

Responsibilities

• Build customer storytelling content including testimonials, case studies, videos, and use cases.
• Develop campaigns to drive adoption of products and features among existing customers.
• Own mid‑funnel lifecycle marketing and nurture programs from awareness to action.
• Partner with Product, CS, Sales, Creative, and Analytics to extract customer insights.
• Measure engagement and campaign effectiveness and optimize programs.

Skills

Product marketing

Customer marketing

Lifecycle marketing

Content marketing

Storytelling

Campaign management

Email marketing

Tools

CRM systems

Marketing automation

Analytics tools

Job description

Marketing

Marketing: India | 5-8yrs

What You Will Own

As a Product Marketing Manager, you will be responsible for driving deeper engagement, adoption, and value realization among our existing customer base. This is a customer-first role sitting at the intersection of product marketing, customer success, content, and lifecycle marketing. You will translate product capabilities and customer insights into compelling content, stories, and campaigns that help customers unlock greater value from the product.

Where Your Expertise Meets Our Future

• 5-8 years of experience in product marketing, customer marketing, lifecycle marketing, content marketing, or a related role.
• Strong experience marketing to an existing customer base.
• Excellent storytelling, content, and communication skills.
• Experience developing customer testimonials, case studies, videos, and success stories.
• Strong understanding of email, lifecycle, and mid-funnel marketing.
• Ability to simplify products and turn features into compelling customer value.
• Strong customer interviewing and stakeholder management skills.
• Comfortable using data to measure and improve marketing effectiveness.

The Scope of Your Influence

Customer Storytelling Content

• Build a strong pipeline of customer testimonials, case studies, success stories, and videos.
• Identify compelling customer stories in partnership with Customer Success, Sales, and regional teams.
• Interview customers and turn their experiences, challenges, and outcomes into engaging stories.
• Develop content across videos, email, articles, use cases, and other formats.
• Build a library of customer proof points that can be used across marketing, sales, and customer communications.

Customer Marketing Adoption

• Develop campaigns that drive adoption of products, features, and capabilities among existing customers.
• Translate product features into clear, relevant why this matters to you messaging.
• Identify customer needs, use cases, and adoption barriers, and build marketing programs around them.
• Create targeted communications for different customer segments and levels of product maturity.

Mid-Funnel Lifecycle Marketing

• Own customer-facing communications and nurture programs that move customers from awareness to consideration and action.
• Build connected customer journeys rather than one-off campaigns.
• Use customer stories and proof points to make communications more relevant and persuasive.
• Test and optimize messaging, content, and journeys based on performance.

Cross-functional Insights

• Partner closely with Product, Customer Success, Sales, Creative, and Analytics teams.
• Bring customer insights into product marketing and communications.
• Measure engagement, adoption, and campaign effectiveness, and continuously improve programs.