Product Marketing Manager

Codelogicx; Kolkata District; Hybrid; INR 2,500,000 - 3,800,000; Full time

Benefits offered by this job

Health insurance

Hybrid working mode

Provident Fund

Parental leave

Yearly Bonus

Gratuity

Job summary

CodelogicX in Kolkata is seeking a Product Marketing Manager to drive positioning, messaging, and GTM for our SaaS platform. You will bridge Product, Marketing, Sales, and Customer Success to translate product capabilities into compelling value propositions for customers and prospects.

The ideal candidate is a strong storyteller with strategic thinking and hands-on marketing experience in B2B SaaS, capable of leading launches, creating sales enablement content, and analyzing market trends to

Qualifications

• 8–12 years of experience in Product Marketing or related Go-to-Market role.
• Experience with B2B SaaS or technology products is preferred.
• Strong understanding of product positioning, messaging, GTM, launches, and sales enablement.
• Excellent written and verbal communication in professional English.

Responsibilities

• Develop product positioning, messaging, value propositions, and GTM strategies.
• Collaborate with Product, Sales, Customer Success, and Marketing for consistent communication across the customer journey.
• Own launches from planning to post-launch analysis and enablement.
• Translate complex product capabilities into customer-focused narratives and collateral.
• Conduct market research and competitive analysis to identify trends and differentiation.
• Create sales enablement materials: pitch decks, briefs, battlecards, FAQs, demos.

Skills

Product marketing

Go-to-market

Storytelling

Cross-functional

Content development

Market research

Communication

Analytical thinking

Sales enablement

B2B SaaS

Education

Bachelor's degree in Marketing/Business/Communications

Tools

CRM

Marketing automation

Analytics tools

Job description

CodelogicX is a pioneering technology company, proudly certified with ISO 9001:2015 and ISO/IEC 27001:2013 standards. Recognized as the \"SaaS Company of the Year\", we are committed to advancing innovation and delivering state-of-the-art solutions that redefine industry standards.

Role Overview

We are looking for a Product Marketing Manager to drive the positioning, messaging, go-to-market strategy, and adoption of our SaaS platform. The role will act as a bridge between Product, Marketing, Sales, and Customer Success, translating product capabilities into clear, compelling value propositions for customers and prospects.

The ideal candidate is a strong storyteller, strategic thinker, and hands‑on marketer who can understand a complex SaaS product, identify customer needs, and turn insights into impactful marketing initiatives.

Roles & Responsibilities

• Develop clear product positioning, messaging, value propositions, and go-to‑market strategies aligned with business objectives.
• Work closely with Product, Sales, Customer Success, and Marketing teams to ensure consistent communication across the customer journey.
• Own product and feature launches from planning and messaging to execution, enablement, and post‑launch analysis.
• Translate complex product capabilities into simple, customer‑focused narratives, presentations, website content, campaigns, and sales collateral.
• Conduct market research and competitive analysis to identify market trends, customer needs, competitive gaps, and opportunities for differentiation.
• Build and maintain sales enablement materials, including pitch decks, product briefs, battlecards, FAQs, demo narratives, and objection‑handling resources.
• Partner with Sales and Customer Success teams to understand customer challenges, objections, feedback, and product adoption barriers.
• Develop customer personas, use cases, industry narratives, and segment‑specific messaging.
• Gather and synthesize Voice of Customer insights to influence product positioning, roadmap discussions, and marketing strategy.
• Collaborate with the content and demand‑generation teams to develop campaigns that communicate product value and generate qualified demand.
• Support product demos, webinars, events, customer presentations, and other market‑facing initiatives.
• Monitor product and campaign performance and use data‑driven insights to refine messaging, positioning, and GTM strategies.
• Keep product messaging, competitive intelligence, and marketing collateral current as the product and market evolve.

Requirements

• 8–12 years of experience in Product Marketing, SaaS Marketing, B2B Marketing, or a related Go‑to‑Market role.
• Experience working with B2B SaaS or technology products is strongly preferred.
• Strong understanding of product positioning, messaging, GTM strategy, product launches, and sales enablement.
• Excellent written and verbal communication skills with a strong command of professional English.
• Ability to simplify complex product concepts and communicate them in a clear, persuasive, and engaging manner.
• Strong storytelling and content development capabilities.
• Good understanding of market research, customer insights, competitive analysis, and buyer personas.
• Comfortable working cross‑functionally with Product, Sales, Customer Success, Design, and Marketing teams.
• Strong analytical and problem‑solving skills, with the ability to convert data and market insights into actionable strategies.
• Highly organized, detail‑oriented, and capable of managing multiple initiatives simultaneously.
• Proactive and adaptable, with the ability to work effectively in a fast‑paced SaaS environment.
• Familiarity with CRM, marketing automation, analytics, research, and productivity tools is an advantage.
• Experience creating presentations, product collateral, sales enablement assets, and customer‑facing content.
• A bachelor’s degree in marketing, Business, Communications, or a related discipline is preferred.

What We’re Looking For

• A customer‑first mindset with strong commercial awareness.
• Someone who can think strategically while remaining hands‑on with execution.
• A confident communicator who can collaborate with both technical and non‑technical stakeholders.
• Curiosity about technology, SaaS, workplace productivity, and emerging business trends.
• The ability to take ownership, move projects forward, and turn ideas into measurable outcomes.

Benefits

• Health insurance
• Hybrid working mode
• Provident Fund
• Parental leave
• Yearly Bonus
• Gratuity

Location: Kolkata