Associate Manager - E-commerce

Tally Solutions Pvt Ltd; Bengaluru; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Marketing at Tally is a strategic, business-enabling function that fuels innovation, builds consistency, and strengthens our market presence. Guided by our core pillars of Customer Connect, Integrated Marketing Digital and Brand Marketing, we craft initiatives that resonate with our audiences and reinforce our brand promise.

We focus on creating impactful initiatives across Branding, Customer Marketing, and Partner Marketing to ensure strong engagement, lasting value and drive business growth.

Job description

About Marketing

Marketing at Tally is a strategic, business-enabling function that fuels innovation, builds consistency, and strengthens our market presence. Guided by our core pillars of like, Customer Connect, Integrated Marketing Digital and Brand Marketing, we craft initiatives that resonate with our audiences and reinforce our brand promise. We focus on creating impactful initiatives across Branding, Customer Marketing, and Partner Marketing to ensure strong engagement, lasting value and drive business growth.

For us at Tally, brand marketing goes beyond visibility. It's about building trust, simplifying complexity, and championing businesses of all sizes. As India’s most loved business management software, Tally holds a unique position, one that blends deep legacy with contemporary relevance.

What You Will Own

You will operate fluidly across both digital and assisted sales operations - from fully self-serve, campaign-driven purchases to inside-sales-led. You will gain broader exposure across e-commerce operations, digital marketing, and business operations.

You will own the technology stack behind these operations - CRM, AI tools, and other platforms - while also taking a strategic view of the entire process to identify gaps and drive improvements. The role spans both 0-to-1 initiatives and running existing programs, includes leading business reviews with management, and will play a key role as we expand inside sales operations into new geographies, including Kenya, UAE, and Saudi Arabia.

Where Your Expertise Meets Our Future

Business Ownership & Growth

Own end-to-end online sales operations performance - across digital, self-serve journeys and assisted/inside-sales-led journeys.

Drive strategy aligned with both immediate program needs and long-term expansion goals, including planned entry into new geographies (Kenya, UAE, Saudi Arabia).

Continuously identify opportunities to improve revenue, conversion, and operational efficiency.

Cross-functional & Technology Oversight

Own the technology stack powering sales operations - CRM, dialer platforms, AI tools, and related enablement systems.

Work closely with digital marketing, e-commerce, product, and tech teams to ensure execution stays aligned to business objectives.

Take a strategic, bird's-eye view of the entire operation to identify gaps and drive process improvements.

Customer Experience & Conversion

Drive improvements across the customer journey - from digital discovery and consideration to purchase, whether self-serve or assisted.

Lead interventions on lead nurturing, query resolution, and personalization within the inside-sales-led journey.

Support conversion-focused initiatives in partnership with digital marketing and e-commerce teams.

Program & Performance Management

Balance 0-to-1 initiatives with running and optimizing existing programs.

Lead business reviews with management, presenting data-driven recommendations on performance.

Monitor operational and campaign performance, ensuring alignment with ROI and business goals.

Team Enablement

Enable and guide inside sales and customer care teams toward performance and accountability.

Foster a customer-first culture across teams supporting both digital and assisted sales journeys.

Play a key role in scaling team structure and processes as we expand into new markets.

The Scope of Your Influence

Own and manage the technology stack behind sales operations - CRM, dialer systems, AI tools, and other enablement platforms.

Take a strategic, bird's-eye view of end-to-end sales operations to identify gaps and drive improvements.

Lead business reviews with management, bringing data-driven insights and recommendations.

Drive initiatives while also owning and running existing programs.

Bridge digital (self-serve) and assisted (inside-sales-led) purchase journeys to ensure a fluid, consistent operation.

Play a key role in scaling inside sales operations into new geographies, including Kenya, UAE, and Saudi Arabia.

Collaborate closely with digital marketing, e-commerce, product, and tech teams to keep execution aligned to business goals.

Note: Only shortlisted candidates will be contacted for further steps in the hiring process.