Senior Manager/ AGM - Brand and Communication

Tally Solutions; Bengaluru; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Tally Solutions in Bengaluru seeks a Brand Marketing professional to own end-to-end brand communication across channels, drive 360 campaigns, and engage customers, partners, and employees with compelling narratives.

You will lead 360 campaigns, align tone and visual identity, monitor KPIs, and collaborate with creative, media, and digital teams to strengthen the Tally brand across ecosystems.

Qualifications

• Strong storytelling and copywriting for brand messaging.
• Experience leading end-to-end creative campaigns.
• Excellent project management and cross-functional collaboration.
• Deep understanding of brand identity and campaign ownership.
• Ability to manage external agencies and internal stakeholders.
• Proficiency in digital marketing and media planning.
• Nice to have AI skills beyond copywriting.

Responsibilities

• Own end-to-end brand communication across channels.
• Lead 360 integrated campaigns from strategy to execution.
• Drive engagement for customers, partners, and employees.
• Track campaign performance and refine strategies.
• Oversee digital content to maintain brand voice.
• Collaborate with creative, media and social agencies.
• Partner with internal teams to align storytelling with goals.

Skills

Storytelling

Copywriting

Content dev

Campaign planning

Project management

Cross-functional collab

Brand management

Job description

Marketing

Marketing : India | 7-14 Years

What You Will Own

You will own end-to-end brand communication, ensuring consistency in messaging and visual identity across all channels. Lead 360 integrated campaigns, from strategy to execution, driving impact through digital, ATL, BTL, and social. Drive internal and external engagement by tailoring compelling narratives for customers, partners, and employees. Track campaign performance and leverage insights to continuously refine brand and communication strategies.

Where Your Expertise Meets Our Future

• Strong storytelling, creative thinking, copywriting, and content development ability.
• Should have worked on creative campaigns end to end.
• Excellent project management and cross-functional collaboration skills.
• Deep understanding of brand identity, positioning, and proven ownership of multiple large-scale campaigns.
• Ability to manage external agencies and internal stakeholders.
• Proficiency in digital marketing and media planning is a plus.

• Brownie points if youve mastered AI beyond copy writing and basic image generation.

The Brand Marketing function within Tally strives to:

• Tell the Tally Story Simply and Powerfully
• Drive Engagement Across Ecosystems
• Stay Authentic Yet Aspirational
• Marketing with purpose, not noise

The Scope of Your Influence

Brand Strategy Messaging

• Develop and implement brand communication strategies aligned with overall brand goals.
• Ensure consistency in tone, visual identity, and messaging across channels.
• Translate the brand story into compelling narratives for different stakeholders (customers, partners, employees).

Integrated Campaign Management

• Lead the planning and execution of 360 marketing campaigns, including ATL, BTL, digital, and social.
• Work closely with creative, media, and social agencies to execute campaigns on time and within budget.
• Deep understanding of social platforms and emerging trends
• Define campaign KPIs, track performance, and optimize based on insights.

Digital Social Communication

• Oversee social media and online content to maintain brand voice and engagement.
• Collaborate with the digital team to align brand campaigns with online initiatives.

Internal Communication

• Partner with HR and leadership to drive internal brand engagement.
• Craft employee communication during launches, initiatives, or cultural programs.

Analytics Insights

• Track and analyze communication metrics across touchpoints.
• Leverage consumer insights and brand health studies to refine strategies.