Product Manager Tools

PeopleStrong; Mumbai; On-site; INR 1,500,000 - 2,200,000; Full time

Job summary

PeopleStrong is seeking a product marketing professional for our Mumbai portfolio. The role collaborates with product, sales, and R&D teams to define GTM strategies, monitor demand, and coordinate campaigns.

The position focuses on driving key result areas, market analytics, and timely collateral support across markets to ensure product success.

Responsibilities

• Achieve target numbers for the product.
• Support sales to attain numbers for focus products.
• Track and attain market share goals for the product.
• Refer to competitors' analysis to aid targets.
• Provide inputs to enhance the product from market feedback.
• Front end execution of new product development initiatives with Group Product Manager.
• Conduct periodic product and market reviews to identify gaps.
• Brainstorm new product variation ideas with Group Product Manager.
• Coordinate product testing with R&D.
• Execute GTM plan for new products.
• Coordinate on-ground promotion initiatives.
• Implement on-ground promotion activities through BTL with agencies.
• Coordinate with Brand team to ensure ATL activities.
• Refer market requirements to develop collaterals and POS elements.
• Coordinate with marketing vendors for collateral execution.
• Propose regional marketing initiatives to meet objectives.
• Coordinate with sales and supply chain to ensure product supply across markets.

Job description

4) Key Result Areas: Write the key results expected from the job and the supporting actions for each of these key result areas (For a majority of jobs typically there could be 4- 7 key result areas)

Key Result Areas

Supporting Actions

Achieve all the target numbers for the product

• Achieve the targeted numbers for the product one is responsible for.
• Attain the numbers for select set of products / new products / focus products by adequate support to the sales team.
• Track, measure and attain set goals on market share for both volume and revenue for the product.
• Refer to competitors ’ analysis to aid achievement of all the target numbers for the product.
• Provide inputs for own product to enhance the product by tracking and analysing feedback from the market.

Front end the execution of the new product development initiatives to ensure continued value enhancement of the product

• Partner with Group Product Manager to provide inputs on new variations or ranges for the product.
• Perform periodic product and market reviews to identify gaps and areas of opportunity for the product.
• Liaison with Group Product Manager to brainstorm new product variation ideas for the product.
• Follow up and coordinate product testing of new products/ranges in partnership with the R&D team.
• Execute the GTM plan for the new products for the product.

Conduct the BTL communication for the product

• Coordinate the on-ground promotion initiatives

for the product.

• Implement on-ground promotion activities

through BTL in partnership with creative agencies.

• Coordinate and follow up with the Brand team to ensure implementation of ATL activities.

Execute Marketing activities and initiatives for the

product

• Refer market requirements to provide inputs for development of collaterals and POS elements to help promote the product.
• Coordinate with various marketing vendors and agencies to ensure smooth and timely execution of the collaterals.
• Refer regional priorities and opportunities to suggest comprehensive marketing initiatives to achieve identified objectives.

Fulfill the demand of the product

Coordinate with the sales and supply chain teams to ensure adequate and regular supply of products across markets.