Marketing Head

Darwinbox Digital Solutions Pvt. Ltd.; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Darwinbox Digital Solutions Pvt. Ltd. seeks a dynamic Brand Marketing professional to oversee the budgeting, planning, and execution of campaigns across multiple brands.

The role focuses on maximizing profitability and market share through strategic promotion and efficient resource allocation. The candidate will drive product launches, coordinate with Art, Packaging, and FR&D, and guide field teams with market insights and promotional materials.

Responsibilities

• Maintain and monitor allocated budget for all brands to ensure profitability.
• Drive revenue for the entire basket of products.
• Lead brand campaigns and activities within the budget; increase market share.
• Plan quarterly inputs, allocate inputs geography-wise, and coordinate with vendor and logistics teams.
• Coordinate with Art department for visual aids and finalize promotional material.
• Monitor brand performance, provide strategic recommendations to upper management.
• Conduct market research, plan launches, and coordinate with packaging and FR&D.
• Coach field team and ensure timely field feedback and product training.
• Build relationships with KOLs and key industry functionaries to support brand objectives.

Skills

Brand management

Budget management

Campaign management

Market analysis

Vendor coordination

Team coaching

Cross-functional coordination

New product launch planning

Visual aid coordination

Job description

• Responsible to maintain and monitor the allocatedbudget of all the brands under their portfolio to ensure maximumprofitability.
• Being accountable for the revenue of the entirebasket of products.
• Holdresponsibility for carrying out the entire campaign and other activitieswithin the brand marketing budget.
• To IncreaseMarket share for ensuring profit.
• Allocationof the Budget as per the promotional requirement.
• Indexing ofthe target as per the market requirement.
• State wiseallocation of the target.

2. Operational

• To monitor activities and the growth of all the brands underhis/her portfolio.
• Being responsible for suggesting new ideas or strategies to theupper management.
• To monitor Preparation of Brand Wise Quarterly Visual Aid.
• Brief to Art department on the visual aid design.
• Evaluation and selection of draft concept out of 3-4 designoptions submitted by Art dept.
• Quarterly communication of Visual Aid to the field force throughcycle meetings.
• To monitor and suggest in case of any changes while Preparationof business plan (quarterly) booklet for field which includes the explanationand detailing talk of the visual aid and inputs.
• Evaluation of Periodical circulars about brand’s achievement,market trends etc to keep the field sales team abreast of the currentinformation and motivate them to promote the brands.
• To monitor Quarterly briefing sessions of 0.5 – 1day in eachzone to ABM’s on brand communication/ inputs.
• Monthly planned visit to field for review meetings to furtherreinforce brand communication.
• Monitoring of Promotional Material; i.e. LBL, Inputs etc on atimely basis for effective marketing.
• Preparation of promotional budget brand wise and promotionalmode wise.
• Plan for quarterly inputs and suggest the team in case of anyrequired changes.
• To monitor Allocation of inputs geography wise.
• To monitor proper Coordination with vendor and logistics departmentto ensure timely dispatch to the field as per allocation.
• Continuous monitoring of the planned activities andreorganization of promoted initiatives to save on cost.
• Monthly/Quarterly Brand Analysis on various parameters.
• To assess internal and external performance of the assignedbrands.
• To suggest strategies or actions by monitoring competitoractivities like pricing, review, packaging, etc on regular basis.
• To suggest various actions to increase the market share andprofitability.
• To suggest changes in the plans to overcome challenges due toexternal environment.
• To monitor and ensure business management to meet the targets.

New Product Launch

• Being accountable for the growth and upliftment of the productand the entire business.
• Identify potential of New Product Launch or line extensionlaunch in the assigned therapy by studying:
  • a. CMARC trends
  • b. Doctor feedback in joint work/ CME/ conferences
  • c. Field manager’s feedback
• Analyze market potential for the identified new product throughhistorical CMARC
• Conduct primary research with the help of market research for identifyingthe right patient segment, right launch volume and right price.
• Coordinate with packaging, FR&D for product featuresfinalization.
• Prepare sales projection, sampling plan for at least 6 months –1 year from launch.
• Prepare stock allocation and ensure proper distribution in allgeographies.
• Finalize promotional activities, input plan, Visual Aid etc andwork towards a launch as per the agreed timelines.
• Ensure regional launch meetings for the new product.

3. Customer

• To coordinate with the field employees on variousoccasions to understand their issues and help resolving them.
• Coordination with the cross functional departmentslike Arts, Accounts, IT, Commercial, Logistics, Medical Services, MIS &Training
• Act as point of first reference for all productrelated enquiries and work collaboratively with colleagues in ClinicalResearch, medical services and Regulatory to address any issues that mayarise.
• Close liaison with the field force to assess the response to andsuitability of current promotional material and to ensure that the printedpromotional material is being used optimally.
• Design market research projects to assess customer attitudes tothe current product range and new product introductions. Either conduct thisresearch with in-house staff or manage an outside agency i.e. initialidentification of suitable partner, definition of responsibilities,communication plan, divisions of responsibility, milestones, contract withcompany, review transcripts and reports, and recommend action plans from theresearch.

Field Work

• Have to work minimum 7-8 days/ month with BO’s in field tounderstand the current market trends and the brand performance/ feedback fromdoctors.
• To build relationships with KOLS/important functionaries ofassociations, etc.
• Coach and develop PMT Team for higherresponsibilities.
• Responsible forproviding the sales team with the necessary technical expertise to enablethem to sell the product. This involves printed and electronic promotionalmaterial, product training, and relevant clinical papers.
• To ensure grooming of their reportee to ensureholistic growth of the division and the company.
• Responsible forreviewing product data to ensure that the field force is kept up to date onnew developments regarding the companies or competitors’ products.