Product marketing- Appliances

Job Solutions; Gurugram District, Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Job Solutions is seeking a Product Manager to own end-to-end product/category portfolio, with a strong focus on revenue growth, gross margin improvement, product development and category expansion. You will work closely with sales, marketing and other stakeholders to understand market requirements and drive category initiatives.

As part of the role, you will develop market intelligence, analyse sales performance, and oversee NPD from idea to launch, ensuring timely execution and strong business

Qualifications

• Strong data analytics capabilities to derive actionable insights from primary and secondary sales data.
• Proficiency in MS Excel and data-analysis tools.
• Ability to translate market intelligence into category strategy and product initiatives.

Responsibilities

• Manage product portfolio and ensure achievement of business objectives.
• Analyse category performance and market trends to identify growth opportunities.
• Drive new product development (NPD) and successful product launches.
• Coordinate with Sales, Marketing and Product Development for category strategies.

Skills

Data analytics

Tools

MS Excel

PowerPoint

ERP systems

Job description

Role Purpose

The Product Manager will be responsible for end-to-end management of the assigned product/category portfolio, with a strong focus on driving revenue growth, gross margin improvement, product development and category expansion. The role will involve working closely with sales, marketing and other relevant stakeholders to understand market requirements, analyse category and sales performance, identify growth opportunities, support new product development, and execute product launches and category-level marketing initiatives. The Product Manager will also be responsible for developing strong market and competitive intelligence through regular interaction with multiple markets.

Key Responsibilities

A. Product & Category Management

Manage the assigned product portfolio/category and ensure achievement of business objectives.

Develop a clear understanding of the category, products, customers, markets and competitive landscape.

Monitor product/category performance and identify areas for improvement and growth.

Track category trends, market developments and competitive activities.

Identify opportunities for product portfolio enhancement, expansion and optimization.

Work with relevant stakeholders to ensure effective execution of category strategies.

B. Revenue & Gross Margin Management

Drive revenue growth and Gross Margin for the assigned category.

Monitor sales performance against business expectations and identify gaps.

Analyze category-level performance to identify opportunities for improving sales and profitability.

Work with sales and other stakeholders to develop corrective and growth-oriented action plans.

Track the effectiveness of business initiatives and recommend improvements wherever required.

C. New Product Development (NPD)

Generate and maintain a strong New Product Development (NPD) funnel based on market and category requirements.

Identify potential product opportunities through market observations, customer requirements, competition and category trends.

Coordinate with relevant stakeholders during the product development process.

Support the development of products aligned with market requirements and business objectives.

Drive the NPD process from idea generation through development and launch.

Ensure timely execution and successful launch of new products.

Monitor the performance of newly launched products and generate insights for further improvement.

D. Category Data Analytics

Analyze primary and secondary sales data to understand category performance.

Study sales trends, product performance and market-level performance.

Analyze scheme performance and evaluate its impact on category sales.

Identify gaps, trends and opportunities from available business data.

Convert data and analysis into actionable business insights.

Prepare regular reports and presentations for management and stakeholders.

Use MS Excel and other data-analysis tools to support business decision-making.

E. Market Intelligence & Competition Analysis

Work across multiple markets for approximately 1015 days per month to develop category insights.

Conduct regular market visits and gather information regarding:

Market trends

Customer requirements

Product preferences

Category developments

Competitor activities

Competitive products

Market opportunities

Consolidate market intelligence and share relevant insights with internal stakeholders.

Identify emerging opportunities and potential threats within the category.

Use market observations to support product development and category strategy.

F. ATL & BTL Activities

Drive ATL (Above-the-Line) and BTL (Below-the-Line) activities for the assigned category.

Coordinate with relevant stakeholders for planning and execution of marketing initiatives.

Ensure category communication and promotional activities are aligned with business objectives.

Monitor the effectiveness of marketing initiatives and provide relevant insights.

Support activities aimed at improving product/category visibility and market performance.

G. Stakeholder Communication & Coordination

Manage category-related communication with relevant internal and external stakeholders.

Coordinate with Sales, Marketing, Product Development and other relevant functions.

Ensure timely communication of category plans, product information, market insights and business updates.

Facilitate cross-functional coordination for NPD and product launches.

Maintain strong follow-up to ensure timely completion of agreed actions.

Technical Competencies

Strong proficiency in MS Excel and other data-analysis tools.

Excellent PowerPoint presentation skills.

Working knowledge of ERP systems.