Product Manager (Pharma) - P

PeopleStrong; Mumbai; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

PeopleStrong seeks a Pharma Marketing Product Manager in Mumbai to drive brand performance through strategic planning, budgeting, and execution of marketing deliverables. The role focuses on market intelligence, STP strategy, and cross-functional collaboration with sales, KOLs, and vendors.

The candidate should have 3+ years of pharmaceutical product management experience, strong skills in market research, pricing, and process improvement, and an MBA with science background.

Qualifications

• Experience: 3+ years as a Product Manager within a Product Management Team.
• Experience Context: Exclusively Pharmaceutical industry experience.
• Skills: Market research, competitor analysis, pricing recommendations, and process efficiency improvement.

Responsibilities

• Strategic Planning and Budgeting: Develop market intelligence by studying trends, analyzing agency reports, and collating feedback from sales teams.
• Market Insight: Meet with KOLs and attend industry seminars to stay updated on market changes and competitor strategies.
• Brand Planning: Prepare annual brand plans, including STP strategies aligned with market realities.
• Execution: Ideate and design marketing deliverables such as brand communications, advertisements, promotions, and brand reminders.
• Sales Enablement: Design incentive plans, deliver training modules at cycle meetings, and conduct strategic briefing sessions for the sales force.
• Monitoring and Reporting: Continuously monitor on-ground execution and present monthly updates to marketing heads regarding budget variations and brand activity.
• Relationship Management: Handle customer queries/complaints and manage the delivery of educational programs for chemists, pharmacists, and paramedics.
• Vendor Management: Identify new vendors, support registration, follow up on material delivery, and approve payment disbursals.

Skills

Marketing

Market research

Pricing

Process improvement

Education

MBA

Science Graduate

Job description

Department Domestic Marketing-Conquer-Centra-CHB

Sub Org Unit 1 Domestic Marketing-Conquer & Centra

Sub Org Unit 2 Domestic Marketing-Concentra

Country India

State Maharashtra

Skills

Skill

Marketing

MBA

CERTIFICATION

Working Language

Job Description

Role Objective: To manage pharmaceutical brand performance through strategic planning, execution of marketing deliverables, and providing robust sales support to drive market share and brand growth.

KEY RESPONSIBILITIES

Strategic Planning and Budgeting: Develop market intelligence by studying trends, analyzing agency reports, and collating feedback from sales teams.

Market Insight: Meet with Key Opinion Leaders (KOLs) and attend industry seminars to stay updated on market changes and competitor strategies.

Brand Planning: Prepare annual brand plans, including STP (Segmentation, Targeting, and Positioning) strategies aligned with market realities.

Execution: Ideate and design marketing deliverables such as brand communications, advertisements, promotions, and brand reminders.

Sales Enablement: Design incentive plans, deliver training modules at cycle meetings, and conduct strategic briefing sessions for the sales force.

Monitoring and Reporting: Continuously monitor on-ground execution and present monthly updates to marketing heads regarding budget variations and brand activity.

Relationship Management: Handle customer queries/complaints and manage the delivery of educational programs for chemists, pharmacists, and paramedics.

Vendor Management: Identify new vendors, support registration, follow up on material delivery, and approve payment disbursals.

STAKEHOLDER INTERACTION

Type of Interaction: Internal

Interaction with: Sales teams, Regional/District Heads, Marketing Heads, Training team, and Corporate Quality Assurance (CQA).

Nature of Interaction: Collating feedback, presenting execution updates, coordinating campaign execution, delivering training, and resolving customer complaints.

Type of Interaction: External

Interaction with: Key Opinion Leaders (KOLs), Industry Peers, and Vendors.

Nature of Interaction: Keeping abreast of market changes, networking at seminars, and negotiating/contracting with vendors for marketing materials.

JOB REQUIREMENTS

Professional Experience and Relevant Skills

Experience: 3+ years of experience as a Product Manager within a Product Management Team.

Experience Context: Exclusively Pharmaceutical industry experience.

Skills: Market research, competitor analysis, pricing recommendations, and process efficiency improvement.

Academic Qualifications & Certifications

Educational Qualification: Minimum Science Graduate.

Mandatory Qualification: Management Graduate (MBA)