Product Manager - diabetes

Wockhardt; Mumbai; Vor Ort; INR 1.200.000 - 1.800.000; Vollzeit

Zusammenfassung

Wockhardt in Mumbai invites a Product Manager to drive the Diabetes portfolio through marketing activities. You will lead promotional plans, track budgets, and collaborate with sales and cross-functional teams to achieve targets.

The role requires 6–7 years in pharma selling or diabetes marketing, with essential B.Pharma/ D.Pharma/ B.Sc and desirable MBA. English proficiency is required for internal/external stakeholders.

Qualifikationen

• Experience in pharma selling or Diabetes marketing.
• English language proficiency for communication with internal and external stakeholders.
• Strong promotional planning and budget tracking skills.
• Ability to develop and deploy promotional material and literature.
• Exposure to cross-functional collaboration with Sales, PMT and Vendors.

Aufgaben

• Ensure timely and qualitative execution of promotional plans.
• Create Excel trackers and share timely reports with sales teams.
• Develop and deploy promotional material, visuals, leaflets and communications.
• Monitor and control promotional expenses in line with the calendar.
• Analyze internal and external brand performance regularly.
• Mine insights and understand customer behavior through field work.
• Conduct competition mapping to improve marketing performance.
• Collaborate with Sales to share information and achieve targets.
• Liaise with cross-functional teams and vendors for execution excellence.

Kenntnisse

Marketing understanding

Analytical skills

Excel working

Ground presence

Stakeholder management

Customer orientation

Ausbildung

B.Pharma / D.Pharma / B.Sc.

MBA + B.Pharma / D.Pharma / B.Sc.

Jobbeschreibung

JOB DESCRIPTION : PRODUCT MANAGER

JOB IDENTIFICATION

LOCATION: Mumbai

DEPARTMENT: Marketing - Diabetes

REPORTING TO: Marketing Diabetes

DIRECT REPORTS: None

JOB SPECIFICATIONS

EDUCATIONAL QUALIFICATION :

ESSENTIAL: B.Pharma / D.Pharma/ B.Sc.

DESIRED: MBA + B.Pharma / D.Pharma/ B.Sc.

RELEVANT EXPERIENCE: 6-7 yrs of experience in pharma selling or Diabetes marketing

LANGUAGE REQUIREMENTS (IF ANY) :English

INTERNAL CUSTOMERS: Sales Team, Sales Support, PMT team

EXTERNAL CUSTOMERS:Retailers, Stockists, Semis

TRAVEL_REQUIREMENTS: Yes - Average 7 days in a month

JOB OBJECTIVE

Responsible for managing the Diabetes portfolio through marketing activities and initiatives. In charge of increasing width and depth of penetration at the All level

KEY RESPONSIBILITY AREAS / DEVELOPMENTAL EXPERIENCES

• To ensure timely and qualitative execution of promotional plans
• Creation of Excel trackers and timely report sharing and discussion with sales teams
• To develop and deploy promotional material, visual aids, leaflets, communication material etc. in a timely manner
• To monitor and control promotional expenses month on month to be in line with promotional calendar
• To ensure on going analysis of internal and external brand performance
• Responsible for insight mining and understanding customer behaviour through Regular field work
• To proactively conduct competition mapping to improve Marketing performance
• To collaborate and engage with the Sales teams for mutual information sharing and delivering of targets
• To liaise with other cross functional teams and vendors for Execution Excellence

JOB SPECIFIC COMPETENCIES

• Marketing Understanding of Pharma
• Analytical Skills
• Excel working
• Ready to go on ground
• Stakeholder connect and management
• Customer Orientation

JOB COMPLEXITIES

• Being aware about you portfolio, competition, ,market, customers and changing dynamics and Execute Diabetes plans accordingly
• Quick understanding of the processes being followed in Wockhardt and adopt them as early as possible
• Being in touch with field force with high frequency to ensure strong follow ups for better execution
• Timely delivery of quality inputs

KEY MEASURES OF SUCCESS

• 100% target achievement of Marketing budget
• Usage of maximum 95% target of marketing expenses with timely execution