Product Manager - Ortho

Mployee.me; Mumbai; Presencial; INR 1.200.000 - 1.800.000; Jornada completa

Descripción de la vacante

Wockhardt in Mumbai is seeking a Product Manager to oversee the Ortho portfolio through marketing initiatives. The role involves working with the Sales and PMT teams to drive penetration and formulate promotional strategies.

The candidate should have 6–7 years of pharma selling or Ortho marketing experience, with a strong grasp of Excel, analytics, and stakeholder management. Travel and field activities are expected.

Formación

• Essential: B.Pharma / D.Pharma / B.Sc.
• Desirable: MBA + B.Pharma / D.Pharma / B.Sc.
• 6-7 years of experience in pharma selling or Ortho marketing
• English language proficiency

Responsabilidades

• Ensure timely and qualitative execution of promotional plans.
• Create Excel trackers and share timely reports with the sales teams.
• Develop and deploy promotional materials, leaflets and communication content on time.
• Monitor and control promotional expenses month on month per calendar.
• Analyze internal and external brand performance on an ongoing basis.
• Mine insights and understand customer behaviour through regular field work.
• Conduct competition mapping to improve marketing performance.
• Collaborate with Sales teams for mutual information sharing and target delivery.
• Liaise with cross-functional teams and vendors for execution excellence.

Conocimientos

Marketing understanding

Analytical skills

Excel working

Ground presence

Stakeholder connect

Customer orientation

English

Educación

B Pharma / D Pharma / BSc

MBA + Pharma/Ortho background

Descripción del empleo

JOB DESCRIPTION : PRODUCT MANAGER

LOCATION: Mumbai

DEPARTMENT: Marketing - Ortho

REPORTING TO: Marketing Ortho

DIRECT REPORTS: None

JOB SPECIFICATIONS

EDUCATIONAL QUALIFICATION :

• ESSENTIAL: B.Pharma / D.Pharma/ B.Sc.
• DESIRED: MBA + B.Pharma / D.Pharma/ B.Sc.

RELEVANT EXPERIENCE: 6-7 yrs of experience in pharma selling or Ortho marketing

LANGUAGE REQUIREMENTS (IF ANY) :English

INTERNAL CUSTOMERS: Sales Team, Sales Support, PMT team

EXTERNAL CUSTOMERS:Retailers, Stockists, Semis

TRAVEL REQUIREMENTS: Yes - Average 7 days in a month

JOB OBJECTIVE

Responsible for managing the Ortho portfolio through marketing activities and initiatives. In charge of increasing width and depth of penetration at the All level

KEY RESPONSIBILITY AREAS / DEVELOPMENTAL EXPERIENCES

I.E. ALL ACTIVITIES PERFORMED TO FULFILL STAKEHOLDER EXPECTATIONS AND WHICH ENCOMPASS THE SPAN OF RESPONSIBILITIES MANAGED. IMPORTANT CHALLENGES TO GO THROUGH IN THIS ROLE AND WHICH ARE CRUCIAL TO BUILDING FUNCTIONAL CAPABILITIES.

• 1. To ensure timely and qualitative execution of promotional plans
• 2.Creation of Excel trackers and timely report sharing and discussion with sales teams
• 3.To develop and deploy promotional material, visual aids, leaflets, communication material etc. in a timely manner
• 4. To monitor and control promotional expenses month on month to be in line with promotional calendar
• 5. To ensure on going analysis of internal and external brand performance
• 6. Responsible for insight mining and understanding customer behaviour through Regular field work
• 7. To proactively conduct competition mapping to improve Marketing performance
• 8. To collaborate and engage with the Sales teams for mutual information sharing and delivering of targets
• 9.To liaise with other cross functional teams and vendors for Execution Excellence

JOB SPECIFIC COMPETENCIES

I.E. THE KNOWLEDGE, SKILLS AND ATTITUDE NEEDED TO PERFORM YOUR JOB (Click on the link to view definitions and proficiency levels)

• 1. Marketing Understanding of Pharma
• 2. Analytical Skills
• 3. Excel working
• 4. Ready to go on ground
• 5. Stakeholder connect and management
• 7.Customer Orientation

JOB COMPLEXITIES

I.E. WHAT IT TAKES TO BE SUCCESSFUL IN YOUR JOB

• 1. Being aware about you portfolio, competition, ,market, customers and changing dynamics and Execute Ortho plans accordingly
• 2. Quick understanding of the processes being followed in Wockhardt and adopt them as early as possible
• 3. Being in touch with field force with high frequency to ensure strong follow ups for better execution
• 4. Timely delivery of quality inputs

KEY MEASURES OF SUCCESS

I.E. METRICS THAT WOULD HELP IN DEFINING AND MEASURING PROGRESS

• 1. 100% target achievement of Marketing budget
• 2. Usage of maximum 95% target of marketing expenses with timely execution

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