PR Associate

Weekday AI (YC W21); New Delhi; On-site; INR 100,000 - 500,000; Full time

Job summary

Weekday AI (YC W21) in Delhi, India is seeking a Public Relations specialist to develop press materials, build media relationships and drive brand communications. The role focuses on fashion, lifestyle, and hospitality PR while coordinating events and influencer outreach.

Ideal candidates have 1–4 years in PR/communications, strong English, and solid media know-how. Join a fast-paced environment with opportunities to shape campaigns and client presentations.

Qualifications

• 1–4 years of relevant experience in Public Relations, Communications, or Corporate Communications.
• Agency experience is preferred.
• Experience or interest in handling Fashion, Lifestyle, & Hospitality brands is an advantage.
• Strong written and verbal communication skills with excellent command of English.
• Good understanding of media relations and the PR ecosystem.
• Basic knowledge of influencer marketing and digital media.
• Strong organizational and time-management skills.
• Ability to manage multiple tasks and work in a fast-paced environment.
• Proficient in Microsoft Office (PowerPoint, Excel, Word) and Google Workspace.
• A proactive attitude, willingness to learn, and strong interpersonal skills.

Responsibilities

• Assist in developing press releases, media pitches, PR plans, newsletters, and other communication materials.
• Build and maintain relationships with media professionals, journalists, and influencers.
• Support the execution of PR campaigns, media outreach, and brand communication initiatives.
• Coordinate and assist with promotional events such as press conferences, product launches, store openings, exhibitions, and media interactions.
• Research industry trends, media opportunities, and competitor activities to support PR strategies.
• Track, monitor, and compile media coverage reports and campaign performance reports.
• Coordinate with internal teams and clients to ensure timely execution of PR activities.
• Support influencer outreach and campaign execution across various social media platforms.
• Assist in preparing client presentations, meeting notes, and monthly reporting documents.
• Stay updated with current media, communication, and social media trends.

Skills

Public Relations

Media relations

Communication

Time management

English proficiency

Digital media

Microsoft Office

Job description

Job Description:

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗥𝘀 𝟭𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟱𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟭-𝟱 𝗟𝗣𝗔)

Experience: 1+ yrs

Location: Delhi, India, New Delhi, Delhi, India, Mumbai, Maharashtra, India

Job Type: Full-time

Roles & Responsibilities

• Assist in developing press releases, media pitches, PR plans, newsletters, and other communication materials.
• Build and maintain relationships with media professionals, journalists, and influencers.
• Support the execution of PR campaigns, media outreach, and brand communication initiatives.
• Coordinate and assist with promotional events such as press conferences, product launches, store openings, exhibitions, and media interactions.
• Research industry trends, media opportunities, and competitor activities to support PR strategies.
• Track, monitor, and compile media coverage reports and campaign performance reports.
• Coordinate with internal teams and clients to ensure timely execution of PR activities.
• Support influencer outreach and campaign execution across various social media platforms.
• Assist in preparing client presentations, meeting notes, and monthly reporting documents.
• Stay updated with current media, communication, and social media trends.

Skills & Qualifications

• 1–4 years of relevant experience in Public Relations, Communications, or Corporate Communications.
• Agency experience is preferred.
• Experience or interest in handling Fashion, Lifestyle, & Hospitality brands is an advantage.
• Strong written and verbal communication skills with excellent command of English.
• Good understanding of media relations and the PR ecosystem.
• Basic knowledge of influencer marketing and digital media.
• Strong organizational and time-management skills.
• Ability to manage multiple tasks and work in a fast-paced environment.
• Proficient in Microsoft Office (PowerPoint, Excel, Word) and Google Workspace.
• A proactive attitude, willingness to learn, and strong interpersonal skills.

Must-have skills

PR, Public Relations

Good-to-have skills

fashion, lifestyle, Corporate Recruiting