PR Associate

Weekday; Mumbai; On-site; INR 100,000 - 500,000; Full time

Job summary

Weekday is seeking an Associate-level PR professional to develop press releases, media pitches, newsletters, and other communications. The role requires 1+ years of experience and strong English writing skills.

You will build relationships with media, support campaigns, coordinate events, monitor coverage, and assist client presentations. This full-time role is based in India, with opportunities in Delhi or Mumbai and exposure to fashion, lifestyle, and hospitality brands.

Qualifications

• 1–4 years of relevant experience in Public Relations, Communications, or Corporate Communications.
• Agency experience is preferred.
• Experience or interest in handling Fashion, Lifestyle, & Hospitality brands is an advantage.
• Strong written and verbal communication skills with excellent command of English.

Responsibilities

• Assist in developing press releases, media pitches, PR plans, newsletters, and other communication materials.
• Build and maintain relationships with media professionals, journalists, and influencers.
• Support the execution of PR campaigns, media outreach, and brand communication initiatives.
• Coordinate and assist with promotional events such as press conferences, product launches, store openings, exhibitions, and media interactions.
• Research industry trends, media opportunities, and competitor activities to support PR strategies.
• Track, monitor, and compile media coverage reports and campaign performance reports.
• Coordinate with internal teams and clients to ensure timely execution of PR activities.
• Support influencer outreach and campaign execution across various social media platforms.
• Assist in preparing client presentations, meeting notes, and monthly reporting documents.
• Stay updated with current media, communication, and social media trends.

Skills

Public relations

Media relations

English communication

Social media

Project coordination

Influencer marketing

Tools

MS Office

Google Workspace

Job description

This role is for one of our clients

Seniority level: Associate level

Experience: 1+ yrs

Location: Delhi, India, New Delhi, Delhi, India, Mumbai, Maharashtra, India

Job Type: Full-time

₹1,00,000 - ₹5,00,000 a year

Requirements

Roles & Responsibilities

• Assist in developing press releases, media pitches, PR plans, newsletters, and other communication materials.
• Build and maintain relationships with media professionals, journalists, and influencers.
• Support the execution of PR campaigns, media outreach, and brand communication initiatives.
• Coordinate and assist with promotional events such as press conferences, product launches, store openings, exhibitions, and media interactions.
• Research industry trends, media opportunities, and competitor activities to support PR strategies.
• Track, monitor, and compile media coverage reports and campaign performance reports.
• Coordinate with internal teams and clients to ensure timely execution of PR activities.
• Support influencer outreach and campaign execution across various social media platforms.
• Assist in preparing client presentations, meeting notes, and monthly reporting documents.
• Stay updated with current media, communication, and social media trends.

Skills & Qualifications

• 1–4 years of relevant experience in Public Relations, Communications, or Corporate Communications.
• Agency experience is preferred.
• Experience or interest in handling Fashion, Lifestyle, & Hospitality brands is an advantage.
• Strong written and verbal communication skills with excellent command of English.
• Good understanding of media relations and the PR ecosystem.
• Basic knowledge of influencer marketing and digital media.
• Strong organizational and time-management skills.
• Ability to manage multiple tasks and work in a fast-paced environment.
• Proficient in Microsoft Office (PowerPoint, Excel, Word) and Google Workspace.
• A proactive attitude, willingness to learn, and strong interpersonal skills.

Must-have skills

• PR, Public Relations

Good-to-have skills

• fashion, lifestyle, Corporate Recruiting