PR Associate

Weekday AI; Mumbai; On-site; INR 1,000,000 - 5,000,000; Full time

Job summary

Weekday AI is seeking a Public Relations professional for client campaigns in India. The role focuses on press materials, media outreach, and brand communications, requiring strong English skills and media relations know-how.

Responsibilities include coordinating PR activities, events, influencer outreach, and reporting. Prior agency experience and interest in fashion, lifestyle, and hospitality brands are a plus; you will work in a fast-paced environment with multiple stakeholders.

Qualifications

• 1-4 years of PR/communications experience.
• Agency experience preferred.
• Experience or interest in handling Fashion, Lifestyle & Hospitality brands is a plus.
• Strong written and verbal communication skills with excellent command of English.
• Good understanding of media relations and the PR ecosystem.
• Basic knowledge of influencer marketing and digital media.
• Strong organizational and time-management skills.
• Ability to manage multiple tasks and work in a fast-paced environment.
• Proficient in Microsoft Office (PowerPoint, Excel, Word) and Google Workspace.
• A proactive attitude, willingness to learn, and strong interpersonal skills.

Responsibilities

• Assist in developing press releases, media pitches, PR plans, newsletters, and other communication materials.
• Build and maintain relationships with media professionals, journalists, and influencers.
• Support the execution of PR campaigns, media outreach, and brand communication initiatives.
• Coordinate and assist with promotional events such as press conferences, product launches, store openings, exhibitions, and media interactions.
• Research industry trends, media opportunities, and competitor activities to support PR strategies.
• Track, monitor, and compile media coverage reports and campaign performance reports.
• Coordinate with internal teams and clients to ensure timely execution of PR activities.
• Support influencer outreach and campaign execution across various social media platforms.
• Assist in preparing client presentations, meeting notes, and monthly reporting documents.
• Stay updated with current media, communication, and social media trends.

Skills

Public Relations

Job description

This role is for one of the Weekday’s clients.

Salary range: Rs 1000000 - Rs 5000000 (ie INR 1-5 LPPA).

Experience: 1+ yrs.

Location: Delhi, India, New Delhi, Delhi, India, Mumbai, Maharashtra, India.

Job Type: Full-time.

Requirements

Roles & Responsibilities:

• Assist in developing press releases, media pitches, PR plans, newsletters, and other communication materials.
• Build and maintain relationships with media professionals, journalists, and influencers.
• Support the execution of PR campaigns, media outreach, and brand communication initiatives.
• Coordinate and assist with promotional events such as press conferences, product launches, store openings, exhibitions, and media interactions.
• Research industry trends, media opportunities, and competitor activities to support PR strategies.
• Track, monitor, and compile media coverage reports and campaign performance reports.
• Coordinate with internal teams and clients to ensure timely execution of PR activities.
• Support influencer outreach and campaign execution across various social media platforms.
• Assist in preparing client presentations, meeting notes, and monthly reporting documents.
• Stay updated with current media, communication, and social media trends.

Skills & Qualifications:

• 1-4 years of relevant experience in Public Relations, Communications, or Corporate Communications.
• Agency experience is preferred.
• Experience or interest in handling Fashion, Lifestyle, & Hospitality brands is an advantage.
• Strong written and verbal communication skills with excellent command of English.
• Good understanding of media relations and the PR ecosystem.
• Basic knowledge of influencer marketing and digital media.
• Strong organizational and time-management skills.
• Ability to manage multiple tasks and work in a fast-paced environment.
• Proficient in Microsoft Office (PowerPoint, Excel, Word) and Google Workspace.
• A proactive attitude, willingness to learn, and strong interpersonal skills.

Must-have skills

• PR, Public Relations

Good-to-have skills

• fashion, lifestyle, Corporate Recruiting