Pubic Relations Manager

Khazana Jewellery; Chennai District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Khazana Jewellery seeks a PR & Corporate Communications lead to shape and maintain the company’s public image from its Chennai base. You will manage media relations, craft corporate messages, and coordinate events and influencer collaborations to boost brand visibility.

You will plan campaigns, monitor sentiment, and report outcomes, while ensuring consistent messaging across channels and senior management readiness for public engagements.

Qualifications

• 5-8 years of experience in Public Relations, Corporate Communications, or Brand Communications.
• Experience in retail, jewellery, luxury, lifestyle, or consumer brands is an added advantage.
• Postgraduate in Public Relations, Journalism, Mass Communication, Marketing, or Communications.

Responsibilities

• Develop and maintain a positive public image by managing media relations, corporate communications, events, influencer engagement, and brand reputation.
• Build relationships with print, TV, radio, digital and regional media; prepare press releases and statements.
• Plan and execute PR campaigns to strengthen brand awareness and support product launches, showroom inaugurations, festive campaigns and CSR.
• Monitor media coverage and public sentiment; address negative publicity in coordination with relevant departments.

Skills

Media relations

Corporate communications

Public relations campaigns

Brand reputation management

Event management

Influencer engagement

Stakeholder engagement

Reporting & documentation

Education

Postgraduate in Public Relations, Journalism, Mass Communication

Job description

Role & responsibilities

Job Purpose:

To develop and maintain a positive public image for the organization by managing media relations, corporate communications, public events, influencer engagement, and brand reputation. The role is responsible for ensuring consistent and effective communication with external stakeholders while enhancing the company's visibility and credibility.

Media Relations

Build and maintain strong relationships with print, television, radio, digital, and regional media.

Prepare and distribute press releases, media notes, and official statements.

Coordinate media interviews, press conferences, and media visits.Respond to media enquiries in consultation with the Head of Marketing.

Corporate Communications

Develop communication materials for corporate announcements and milestones.

Draft speeches, messages, and briefing notes for senior management.

Ensure consistency in corporate messaging across all communication channels.

Public Relations Campaigns

Plan and execute PR campaigns that strengthen brand awareness and reputation.

Collaborate with the marketing team to support product launches, showroom inaugurations, festive campaigns, and CSR initiatives

Measure and report campaign effectiveness.

Brand Reputation Management

Monitor media coverage and public sentiment.

Address negative publicity in coordination with relevant departments.

Recommend proactive communication strategies to enhance brand perception.

Event Managemen

Coordinate media coverage for corporate events and promotional activities.

Liaise with event agencies, photographers, and media partners.

Ensure successful execution of public events and brand activations.

Digital PR & Influencer Engagement

Identify and engage suitable influencers and content creators.Coordinate influencer collaborations aligned with brand objectives.

Monitor digital mentions and online reputation.

Stakeholder Engagement

Maintain relationships with industry associations, business forums, and community organizations.

Support CSR communication initiatives.

Coordinate participation in awards and industry recognitions.

Reporting & Documentation

Maintain a database of media contacts.

Prepare monthly PR activity reports.

Track media coverage, PR value, and campaign outcomes.

Maintain records of press releases, publications, and event documentation.

Key Performance Indicators

Positive media coverage achieved.

Number and quality of PR campaigns executed.

Growth in brand visibility and media impressions.

Timely response to media enquiries.

Successful execution of corporate events.

Growth in influencer collaborations.

Improvement in brand reputation metrics.

Accuracy and timeliness of corporate communications.

Preferred candidate profile

Postgraduate in Public Relations, Journalism, Mass Communication, Marketing, Communications.

Experience:

5-8 years of experience in Public Relations, Corporate Communications, or Brand Communications.

Experience in retail, jewellery, luxury, lifestyle, or consumer brands will be an added advantage.