Sr. Public Relations Executive

The Hype Studio; New Delhi; Hybrid; INR 550,000 - 850,000; Full time

Job summary

The Hype Studio in Delhi is seeking a Sr. Public Relations Executive to lead media relations and client servicing in a hybrid role. With 3+ years in PR, you will strategize initiatives, build brand stories, draft communications, and manage campaigns end-to-end, delivering measurable results for diverse clients.

Strong English writing and speaking, media network, and proactive project management are essential for success.

Qualifications

• 3+ years of experience in Public Relations and a solid understanding of the media landscape.
• Excellent written and verbal communication skills in English.
• Strong interpersonal skills, public speaking abilities, and proactive project management.
• Ability to analyze PR metrics, generate actionable insights, and align with marketing goals.
• Highly organized, detail-oriented, and capable of handling multiple tasks efficiently.

Responsibilities

• Stay updated on client industries, competitors, and trends; participate in client brainstorms and meetings.
• Identify and build relationships with journalists and media contacts to secure regular coverage with monthly targets.
• Create and maintain media lists; develop story ideas tailored to target audiences and client campaigns.
• Draft client-facing communications, press materials, and coordinate press events; manage social media amplification.
• Define and track PR KPIs with the PR Head and produce detailed campaign reports.

Skills

Media relations

Client servicing

Campaign execution

Content creation

Public speaking

English communication

Education

Bachelor’s degree in Public Relations/Communications/Marketing/Journalism

Job description

Sr. Public Relations Executive

Location: Delhi - Hybrid (Delhi-NCR Based Candidates Only)

Job Type: Full-Time

Experience: 3+ years in Public Relations

Job Summary:

We're looking-out for an experienced, articulate, and goal-oriented Sr. PR Executive to join our team, with 3+ years of experience in the PR industry. The ideal candidate will manage Media Relations, Client Servicing, help strategize public relations initiatives, work closely with clients to build and maintain their brand image and has extensive experience across diverse industries. This role requires a dynamic individual with a deep understanding of the media landscape, strong verbal and written communication skills in English, and the ability to execute campaigns and deliverables effectively, efficiently, and autonomously.

Key Responsibilities:

1. Client and Industry Knowledge:

• Stay updated on client industries, competitors, and relevant trends by actively reading articles, press materials, marketing collateral, and strategy documents.
• Participate in client brainstorms and meetings, asking informed questions and providing creative recommendations.

2. Media Relations and Client Servicing:

• Identify and build relationships with journalists, editors, and other media contacts to secure regular media coverage for your clients with fixed monthly targets in mind.
• Assist in creating and maintaining customized media lists and developing story ideas tailored to target audiences.
• Build media relationships to benefit client campaigns and leverage opportunities for media exposure.
• Build strong relationships with your clients and their team to ensure smooth conversation and mutual understanding.
• Stay on top of client queries and support them with all their PR requirements.

3. Campaign Execution and Reporting:

• Execute PR strategies to align with clients' goals and measure campaign performance.
• Define and track PR KPIs in collaboration with the PR Head, producing detailed reports on campaign success and effectiveness.

4. Content Creation and Communication:

• Draft high-quality, actionable client-facing communications, including status reports, campaign summaries, and account activity reports.
• Develop press materials, story ideas, and responses to media inquiries.
• Support preparation and coordination of press events and manage social media amplification efforts for clients.

5. Collaboration and Development:

• Work with senior team members to develop case studies and contribute to new business proposals.
• Consistently demonstrate integrity, credibility, and inclusivity, building trust with clients and colleagues.

Requirements:

• Bachelor’s degree in Public Relations, Communications, Marketing, Journalism or related field.
• 3+ years of experience in PR, with a solid understanding of the media landscape with extensive experience across industries.
• Excellent written and verbal communication skills in English.
• Strong interpersonal skills, public speaking abilities, and a proactive approach to project management.
• Ability to analyze PR metrics, generate actionable insights, and align with broader marketing goals.
• Highly organized, detail-oriented, and capable of managing multiple tasks efficiently.

Non-negotiable skills and assets:

• Established network of media contacts and experience coordinating interviews, media opportunities, and PR campaigns.
• Professional communication etiquette and ability - Verbal & Written.
• Adaptable to industry trends with a creative approach to strategy.
• Ability to work autonomously with a goal-oriented approach.