PR Manager (Marketing)

Razor Sharp Hr And Consulting Opc; Chennai District; On-site; INR 1,000,000 - 1,800,000; Full time

Job summary

Razor Sharp Hr And Consulting Opc is seeking a Public Relations (PR) Manager to oversee media relations, corporate communications, and brand reputation. The role involves coordinating events, influencer collaborations, and CSR initiatives under the marketing leadership.

The candidate will manage external communications, craft speeches and statements, and measure campaign effectiveness to enhance visibility and credibility.

Qualifications

• Postgraduate degree in PR, journalism, mass communication, marketing or related field.
• 6–15 years experience in public relations, corporate communications or brand communications.

Responsibilities

• Build and maintain strong relationships with print, TV, radio, digital and regional media.
• Develop corporate communications materials and messaging for senior management.
• Plan and execute PR campaigns to strengthen brand awareness and reputation.
• Monitor media coverage and manage brand reputation across channels.
• Coordinate media coverage for events and activations with agencies and partners.
• Identify and engage influencers aligned with brand objectives.
• Maintain relationships with industry associations, business forums and community groups.
• Prepare monthly PR activity reports and track campaign outcomes.

Skills

Media relations

Corporate communications

Brand management

Crisis communications

Content writing

Stakeholder management

Digital and social media

Education

Postgraduate in Public Relations, Journalism, Mass Communication, Marketing

Experience: 6-15 years in PR/Corporate Communications/Brand Communications

Job description

Job Description Public Relations (PR) Manager

Department: Marketing

Reports To: Head – Marketing / General Manager – Marketing

Job Purpose: To develop and maintain a positive public image for the organization by managing media relations, corporate communications, public events, influencer engagement, and brand reputation. The role is responsible for ensuring consistent and effective communication with external stakeholders while enhancing the company's visibility and credibility.

Key Responsibilities

1) Media Relations

• Build and maintain strong relationships with print, television, radio, digital, and regional media.
• Prepare and distribute press releases, media notes, and official statements.
• Coordinate media interviews, press conferences, and media visits.
• Respond to media enquiries in consultation with the Head of Marketing.

2) Corporate Communications

• Develop communication materials for corporate announcements and milestones.
• Draft speeches, messages, and briefing notes for senior management.
• Ensure consistency in corporate messaging across all communication channels.

3) Public Relations Campaigns

• Plan and execute PR campaigns that strengthen brand awareness and reputation.
• Collaborate with the marketing team to support product launches, showroom inaugurations, festive campaigns, and CSR initiatives.
• Measure and report campaign effectiveness.

4) Brand Reputation Management

• Monitor media coverage and public sentiment.
• Address negative publicity in coordination with relevant departments.
• Recommend proactive communication strategies to enhance brand perception.

5) Event Management

• Coordinate media coverage for corporate events and promotional activities.
• Liaise with event agencies, photographers, and media partners.
• Ensure successful execution of public events and brand activations.

6) Digital PR & Influencer Engagement

• Identify and engage suitable influencers and content creators.
• Coordinate influencer collaborations aligned with brand objectives.
• Monitor digital mentions and online reputation.

7) Stakeholder Engagement

• Maintain relationships with industry associations, business forums, and community organizations.
• Support CSR communication initiatives.
• Coordinate participation in awards and industry recognitions.

8) Reporting & Documentation

• Maintain a database of media contacts.
• Prepare monthly PR activity reports.
• Track media coverage, PR value, and campaign outcomes.
• Maintain records of press releases, publications, and event documentation.

Key Performance Indicators (KPIs)

• Positive media coverage achieved.
• Number and quality of PR campaigns executed.
• Growth in brand visibility and media impressions.
• Timely response to media enquiries.
• Successful execution of corporate events.
• Growth in influencer collaborations.
• Improvement in brand reputation metrics.
• Accuracy and timeliness of corporate communications.

Educational Qualification

• Postgraduate in Public Relations, Journalism, Mass Communication, Marketing, Communications.
• Experience: 6-15 years of experience in Public Relations, Corporate Communications, or Brand Communications.
• Experience in retail, jewellery, luxury, lifestyle, or consumer brands will be an added advantage.

Skills & Competencies

• Excellent written and verbal communication.
• Strong networking and interpersonal skills.
• Media relationship management.
• Crisis communication and problem-solving.
• Content writing and storytelling.
• Negotiation and stakeholder management.
• Digital and social media awareness.
• Planning and organizational skills & Event coordination.