PPC Specialist (Google Ads)

SunTec India; Delhi; Presencial; INR 700.000 - 1.300.000; Jornada completa

Descripción de la vacante

SunTec India in Delhi is seeking an experienced PPC Specialist to plan, manage and optimize paid search campaigns, primarily through Google Ads, targeting international B2B markets.

The role requires 5–8 years of hands-on PPC experience, with expertise in Search, Display, Remarketing and Performance Max. You will drive analytics, conversion tracking (GA4/GTMs), and collaborate with content and sales teams to raise lead quality.

Formación

• 5 - 8 years of hands-on experience in PPC and Google Ads campaign management.
• Experience in B2B IT Services, Technology or Digital Services industry.
• Strong experience managing lead generation campaigns for international markets.
• Experience with conversion tracking, attribution and performance reporting.
• Google Ads certifications will be an added advantage.
• Good working knowledge of Google Ads, GA4, Google Tag Manager, SEMrush/Ahrefs and Excel/Google Sheets.

Responsabilidades

• Plan, execute and manage Google Ads campaigns targeting international markets, particularly the US, UK, Europe and Canada.
• Manage Search, Display, Remarketing and Performance Max campaigns based on business objectives.
• Conduct keyword research, competitor analysis, audience targeting and negative keyword management.
• Write compelling ad copies and continuously test different headlines, descriptions and landing page variations.
• Monitor and optimize campaign performance to improve lead quality, conversion rates and ROAS.
• Set up and monitor conversion tracking using Google Tag Manager, Google Analytics 4 (GA4) and Google Ads.
• Track and analyze key performance metrics, including CTR, CPC, CPL, CPA, conversion rate, ROAS and lead quality.
• Manage campaign budgets, identify wasted spend and allocate budgets to better-performing campaigns.
• Work with content, design and sales teams to improve landing pages, ad creatives and lead conversion.
• Prepare regular campaign performance reports with clear insights and recommendations.

Conocimientos

PPC campaign management

Analytics

Lead generation

International markets

Educación

Bachelor’s or Master’s in Marketing/Business

Herramientas

Google Ads

GA4

Google Tag Manager

SEMrush

Ahrefs

Excel/Google Sheets

Descripción del empleo

Experience: 5 - 8 Years

Industry: B2B IT Services / Technology Services

Location: Pitampura, New Delhi

We are looking for an experienced PPC Specialist with 57 years of hands‑on experience in planning, managing and optimizing paid search campaigns, primarily through Google Ads. The candidate should have experience handling international B2B campaigns, generating quality leads and improving campaign performance through data‑driven optimization.

Key Responsibilities

• Plan, execute and manage Google Ads campaigns targeting international markets, particularly the US, UK, Europe and Canada.
• Manage Search, Display, Remarketing and Performance Max campaigns based on business objectives.
• onduct keyword research, competitor analysis, audience targeting and negative keyword management.
• Write compelling ad copies and continuously test different headlines, descriptions and landing page variations.
• Monitor and optimize campaign performance to improve lead quality, conversion rates and return on ad spend.
• Set up and monitor conversion tracking using Google Tag Manager, Google Analytics 4 (GA4) and Google Ads.
• Track and analyze key performance metrics, including CTR, CPC, CPL, CPA, conversion rate, ROAS and lead quality.
• Manage campaign budgets, identify wasted spend and allocate budgets to better-performing campaigns.
• Work with content, design and sales teams to improve landing pages, ad creatives and lead conversion.
• Prepare regular campaign performance reports with clear insights and recommendations.

Candidate Profile

• Graduate/Postgraduate in Marketing, Business or a related field.
• 5 - 8 years of hands‑on experience in PPC and Google Ads campaign management.
• Prior experience in B2B IT Services, Technology or Digital Services industry is preferred.
• Strong experience managing lead generation campaigns for international markets.
• ood working knowledge of Google Ads, GA4, Google Tag Manager, SEMrush/Ahrefs and Excel/Google Sheets.
• Experience with conversion tracking, campaign attribution and performance reporting.
• Strong analytical skills with the ability to interpret data and take action to improve campaign results.
• Google Ads certifications will be an added advantage.