PPC & Paid Media Specialist

Arting Digital Private Limited; Pune District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Arting Digital Private Limited in Pune is seeking an experienced PPC & Paid Media Specialist with a strong digital marketing agency background to manage B2B campaigns across international markets.

You will plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, YouTube, and LinkedIn; manage monthly budgets of $50,000+; drive lead generation, ROAS, CPL, and pipeline growth; and set up conversion tracking using GA4, GTM, LinkedIn Insight Tag, and Meta Pixel.

Qualifications

• Experience managing B2B paid media campaigns for international markets.
• Agency background preferred with strong client management.
• Proven ability to optimize ROAS and CPL.

Responsibilities

• Plan, execute, and optimize campaigns across Google Ads, Meta Ads, YouTube, and LinkedIn.
• Manage monthly budgets of $50,000+ across client accounts.
• Drive lead generation and pipeline growth with data-driven optimization.
• Set up conversion tracking with GA4, GTM, LinkedIn tags, and Meta Pixel.
• Create dashboards and reports using GA4 and Looker Studio.

Skills

PPC & Paid Media

Google Ads

Meta Ads

LinkedIn Ads

Lead Generation

Campaign Optimization

Analytics

Communication

Tools

GA4

Google Tag Manager

Looker Studio

LinkedIn Campaign Manager

Job description

Arting Digital Private Limited | Full time

Skills set: PPC | Google Ads | Meta Ads | LinkedIn Ads | B2B Lead Generation | Campaign Management | Performance Marketing | GA4 | Google Tag Manager | Looker Studio | Conversion Tracking | Budget Optimization | A/B Testing | ROAS | CPL | Remarketing

About the Role

We are looking for an experienced PPC & Paid Media Specialist with a strong digital marketing agency background and expertise in managing B2B paid media campaigns across international markets.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, YouTube, and LinkedIn.
• Manage monthly advertising budgets of $50,000+ across multiple client accounts.
• Drive lead generation, MQL conversions, ROAS, CPL, and pipeline growth.
• Manage keyword research, audience targeting, remarketing, and A/B testing.
• Set up conversion tracking using GA4, Google Tag Manager, LinkedIn Insight Tag, and Meta Pixel.
• Create performance dashboards and reports using GA4 and Looker Studio.
• Work closely with SEO and content teams to improve campaign performance.

Required Skills

• Strong hands-on experience with Google Ads (Search, Display, Video, Performance Max).
• Expertise in Meta Ads Manager and LinkedIn Campaign Manager.
• Good knowledge of GA4, Google Tag Manager, and Looker Studio.
• Strong understanding of lead generation, conversion tracking, and campaign optimization.
• Excellent communication and analytical skills.

Preferred

• Digital marketing agency experience.
• Experience handling US, UAE, and EMEA markets.
• Google Ads certifications.
• Exposure to SA360, DV360, and PPC automation tools.