PPC Specialist

CausalFunnel Inc.; India; On-site; INR 500,000 - 750,000; Full time

Job summary

CausalFunnel is hiring a PPC Specialist to drive growth through paid digital campaigns. You will manage Google Ads and Meta Ads, optimize bids and creatives, and track performance to improve ROAS. This role requires hands-on experience with GA4/GTM and strong client-management capabilities.

You will collaborate with SEO, content, and design teams to enhance overall marketing results, stay current with platform updates, and test new formats to reduce acquisition costs.

Qualifications

• 2+ years of hands-on experience managing PPC or paid digital advertising campaigns.
• Practical experience with Google Ads; Meta Ads experience is a strong advantage.
• Demonstrated ability to optimize campaigns against measurable performance targets.
• Strong understanding of keyword research, bidding strategies, audience targeting, and conversion tracking.
• Experience with GA4, Google Tag Manager, and campaign reporting.
• Strong analytical skills and proficiency with spreadsheets and performance data.
• Excellent written and verbal communication skills.
• Ability to manage multiple client accounts and prioritize tasks effectively.
• A results-oriented mindset with a focus on business outcomes, not just clicks and impressions.

Responsibilities

• PPC Campaign Management: plan, launch, manage, and optimize campaigns across Google Ads and Meta Ads.
• Performance Optimization: monitor CPC, CTR, conversion rate, CPA, ROAS, and cost per lead; optimize bids and creatives.
• Tracking & Analytics: set up conversion tracking with GA4 and GTM; build performance reports.
• Client Growth & Account Management: align campaigns with client objectives, communicate results, and collaborate with marketing teams.

Skills

PPC management

Paid advertising

Google Ads

Meta Ads

Campaign optimization

Analytics

GA4

Google Tag Manager

Reporting

Client management

Tools

Google Ads

Meta Ads

GA4

Google Tag Manager

Campaign reporting

Job description

CausalFunnel is an AI platform for growth optimization helping businesses identify and eliminate revenue leaks across their customer acquisition channels. We are actively seeking enthusiastic PPC Specialist to join our growing team! This is a great opportunity for passionate and motivated individuals to gain hands‑on experience in Digital Marketing in real word.

As a PPC Specialist, your primary responsibilities will include:

PPC Campaign Management

• Plan, launch, manage, and optimize campaigns across Google Ads and Meta Ads.
• Conduct keyword research, audience targeting, competitor analysis, and campaign structuring.
• Create and optimize search, display, shopping, remarketing, and paid social campaigns.
• Manage campaign budgets and allocate spending based on performance.

Performance Optimization

• Monitor key metrics, including CPC, CTR, conversion rate, CPA, ROAS, and cost per lead.
• Optimize bids, keywords, audiences, ad placements, landing pages, and campaign settings.
• Identify underperforming campaigns and implement corrective actions.
• Run A/B tests on ad copy, creatives, targeting, and landing pages to improve results.

Tracking & Analytics

• Set up and validate conversion tracking using Google Tag Manager and GA4.
• Analyze campaign performance and customer acquisition funnels.
• Use analytics data to identify opportunities to reduce acquisition costs and improve conversion rates.
• Build performance reports with clear insights and actionable recommendations.

Client Growth & Account Management

• Understand each client's business objectives, target audience, and profitability goals.
• Develop paid advertising strategies aligned with lead generation, sales, and revenue targets.
• Communicate campaign performance, results, and recommendations to clients.
• Collaborate with SEO, content, design, and conversion optimization teams to improve overall marketing performance.
• Stay current with advertising platform updates, bidding strategies, and industry best practices.
• Test new campaign formats, audiences, and optimization approaches.
• Identify opportunities to improve landing pages and conversion funnels in collaboration with the team.
• Use automation and AI tools to improve campaign efficiency and decision-making.

Required Qualifications

• 2+ years of hands‑on experience managing PPC or paid digital advertising campaigns.
• Practical experience with Google Ads; Meta Ads experience is a strong advantage.
• Demonstrated ability to optimize campaigns against measurable performance targets.
• Strong understanding of keyword research, bidding strategies, audience targeting, and conversion tracking.
• Experience with GA4, Google Tag Manager, and campaign reporting.
• Strong analytical skills and proficiency with spreadsheets and performance data.
• Excellent written and verbal communication skills.
• Ability to manage multiple client accounts and prioritize tasks effectively.
• A results‑oriented mindset with a focus on business outcomes, not just clicks and impressions.

Preferred Qualifications

• Experience with ecommerce, lead generation, or local service businesses.
• Familiarity with Shopify, WordPress, landing page optimization, and A/B testing.
• Experience with Google Merchant Center and Performance Max campaigns.
• Knowledge of attribution, customer acquisition cost (CAC), lifetime value (LTV), and marketing efficiency.
• Experience using AI tools and marketing automation platforms.