PPC Specialist

Aptita; Dadri; On-site; INR 500,000 - 900,000; Full time

Job summary

Aptita in Dadri, Uttar Pradesh, seeks a skilled Google Ads specialist to plan, execute, and optimize campaigns across Search, Display, Performance Max and YouTube. You will conduct keyword research, manage budgets, and monitor performance to drive conversions and ROAS.

You will set up conversion tracking, analyze data, and deliver actionable insights through reports; participation in A/B tests of ads and landing pages will be essential to improve campaign outcomes.

Qualifications

• Proven experience planning and executing Google Ads campaigns across Search, Display, Performance Max and YouTube.
• Strong keyword research, bid management and budget optimization skills.
• Ability to analyze performance metrics and optimize campaigns for CTR, CPA and ROAS.

Responsibilities

• Plan, execute, and manage Google Ads campaigns across Search, Display, Performance Max, and YouTube.
• Conduct keyword research, competitor analysis, ad creation, bidding, and budget management.
• Monitor and optimize campaigns for CTR, CPC, CPA, conversions, and quality.
• Analyze search terms and implement negative keywords to improve traffic quality.
• Set up and monitor conversion tracking and ensure accurate campaign measurement.
• Prepare performance reports and provide actionable insights.
• Conduct A/B testing of ads, landing pages, and campaign strategies.
• Manage multiple campaigns and ensure timely execution as per client/business objectives.

Skills

Google Ads

Keyword research

A/B testing

Budget management

Campaign optimization

Tools

Google Analytics

Job description

• Plan, execute, and manage Google Ads campaigns across Search, Display, Performance Max, and YouTube. Conduct keyword research, competitor analysis, ad creation, bidding, and budget management
• Monitor and optimize campaigns for CTR, CPC, CPA, conversions, and quality.
• ROAS.Analyze search terms and implement negative keywords to improve traffic qua
• Optimize campaigns based on performance, audience, location, device, and other key parame
• ters.Set up and monitor conversion tracking and ensure accurate campaign measure
• ment.
• Prepare performance reports and provide actionable insights
• Conduct A/B testing of ads, landing pages, and campaign strategies
• Manage multiple campaigns and ensure timely execution as per client/business objectives.