Google Ads Expert

MACOM; New Delhi; On-site; INR 420,000 - 640,000; Full time

Job summary

MACOM in New Delhi, India, seeks a results-driven PPC specialist to design and execute paid search campaigns across Google Ads and MSN, focusing on ROI and high-quality traffic.

You will conduct keyword research, manage bids, run A/B tests, analyze performance, and report insights to the marketing team. Knowledge of analytics and staying current with platform updates is essential.

Qualifications

• Experience running PPC campaigns across Google Ads and MSN (Microsoft Advertising).
• Strong keyword research and bid management skills.
• Proven ability to optimize campaigns based on data and metrics.

Responsibilities

• Develop and implement PPC strategies to achieve marketing goals and maximize ROI.
• Conduct keyword research to identify relevant and high-performing keywords for campaign targeting.
• Create and manage Google Ads campaigns on other paid platforms such as MSN, including ad copywriting and bid management.
• Monitor campaign performance and make data‑driven optimizations to improve CTRs and conversions.
• Conduct A/B testing to continuously improve ad performance and identify best-performing variations.
• Perform competitor analysis and stay updated with industry trends to remain competitive.
• Provide regular reports and insights on campaign performance to the reporting manager.
• Stay updated with the latest Google Ads features and implement them in campaigns.
• Monitor and manage ad budgets to ensure optimal allocation of funds.

Skills

PPC Strategy

Campaign Optimization

Keyword Research

A/B Testing

Bid Management

Performance Reporting

Tools

Google Ads

Microsoft Advertising

Job description

• Develop and implement PPC strategies to achieve marketing goals and maximize ROI.
• Conduct keyword research to identify relevant and high-performing keywords for campaign targeting.
• Create and manage Google Ads campaigns on other paid platforms such as MSN, including ad copywriting and bid management.
• Monitor campaign performance and make data‑driven optimizations to improve click‑through rates (CTRs), conversion rates, and overall campaign efficiency.
• Conduct A/B testing to continuously improve ad performance and identify best-performing ad variations.
• Perform competitor analysis and keep up‑to‑date with industry trends to stay ahead in the market.
• Provide regular reports and analysis on campaign performance, highlighting key metrics and insights to the reporting manager.
• Stay updated with the latest Google Ads features, tools, and best practices, and implement them in campaigns.
• Monitor and manage ad budgets, ensuring optimal allocation of funds to achieve desired results.