PPC - Media Executive

Guru99.com

Ahmedabad District

On-site

INR 600,000 - 800,000

Full time

14 days+

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Benefits offered by this job

Competitive salary + performance-based bonuses

Growth opportunities in digital marketing

Job summary

A leading tech education platform is seeking a PPC - Media Executive to manage paid advertising campaigns on Meta platforms. The ideal candidate will execute high-performing ad campaigns, optimize content for maximum ROI, and work independently in a fast-paced environment. With a focus on data analysis and audience targeting, this position offers opportunities for growth in digital marketing. This full-time role is based in Ahmedabad, Gujarat, India and includes competitive salary and performance-based bonuses.

Qualifications

2+ years of hands-on experience managing Meta ads.
Strong portfolio showing successful lead-generation campaigns.
Deep understanding of campaign structures and pixel tracking.

Responsibilities

Plan and manage paid advertising campaigns across Facebook and Instagram.
Optimize and scale ad campaigns to drive high-converting traffic.
Monitor campaign performance metrics and make real-time optimizations.

Skills

Managing Meta ads

Lead generation

Data analysis

Campaign optimization

Affiliate marketing

Independent work

Tools

Meta Ads Manager

Google Analytics

Job description

Join to apply for the PPC - Media Executive role at Guru99.com

We at Guru99.com are looking for a skilled Google PPC / Meta Ad Specialist / Media Buyer – also known as a Paid Social Media Buyer or Performance Marketing Specialist—with a strong track record of executing high‑performing ad campaigns on Meta platforms, particularly Facebook and Instagram. The ideal candidate will bring hands‑on experience in affiliate marketing and performance‑driven advertising, with a sharp focus on ROI. As part of our fast‑paced marketing team, you’ll be responsible for strategizing, launching, and optimizing paid campaigns to drive targeted traffic, boost engagement, and maximize conversions. Guru99.com is a leading tech education platform, attracting over 3 million monthly pageviews and reaching 350,000+ newsletter subscribers.

PPC Executive position is designed for individuals with a foundational understanding of PPC campaigns who are eager to learn and contribute to our paid advertising efforts.

Key Responsibilities

🏦 Strategically plan and manage paid advertising campaigns across Facebook and Instagram.
📊 Launch, optimize, and scale ad campaigns to drive high‑converting traffic and sales.
💡 Promote affiliate offers using paid social media while ensuring compliance with platform and network policies.
🔍 Monitor campaign performance metrics including CTR, CPC, CPA, and ROAS, making real‑time optimizations.
⚡ Collaborate with creatives to develop high‑performance ads (copy + visuals).
🔄 Perform ongoing A/B testing of creatives, audiences, and bidding strategies.
📅 Monitor campaign performance and KPIs using tools like Meta Ads Manager and Google Analytics.
🧠 Provide weekly and monthly performance reports with insights and optimizations.
💰 Stay current on Meta algorithm updates, policy changes, and best practices.
☣ Stay current with Meta's targeting capabilities and platform updates to leverage new opportunities.
🔑 Research and analyze target audiences using demographic, psychographic, and behavioral data.
🚀 Create and manage custom audiences, lookalike audiences, and implement advanced targeting strategies.
📤 Develop audience segmentation strategies to maximize campaign reach and engagement.

Required Skills & Qualifications

☢ 2+ years of hands‑on experience managing Meta (Facebook/Instagram) ads.
🔗 Strong portfolio showing successful lead‑gen or affiliate marketing campaigns.
💢 Deep understanding of campaign structures, pixel tracking, and conversion optimization.
🎍 Strong data skills and proficiency in analytics tools.
🗝 Experience working as a Facebook Ads Specialist, Performance Marketer, or Digital Advertising Manager.
⚖ Ability to work independently in a fast‑paced, remote environment.

Preferred Qualifications

🏥 Prior experience working with affiliate networks (e.g., ShareASale, Impact, CJ, ClickBank).
🔋 Meta Blueprint Certification (Media Buying Professional or equivalent). Familiarity with additional platforms (Google Ads, TikTok, etc.) is a bonus.

What We Offer