PPC Expert

WeIngenious Technocrats LLP; Surat; On-site; INR 350,000 - 550,000; Full time

Job summary

Weingenious Technocrats LLP in Surat, India, is seeking a Performance Marketer dedicated to Google Ads and Meta Ads to drive high ROI and scalable campaigns. You will analyze data, run A/B tests, craft targeted strategies, and collaborate with the creative team on ad copy and visuals, delivering regular performance reports to guide future marketing initiatives.

The role requires proficiency in Google Ads and Meta Ads, strong analytics, and the ability to work on-site in Surat with a

Qualifications

• Proficiency in Google Ads including campaign setup, optimization, and performance tracking.
• Knowledge of Meta Ads (Facebook and Instagram), including audience targeting, optimization, and ad creation.
• Strong analytical skills to evaluate performance metrics and conduct A/B testing.
• Understanding of digital marketing strategies and trends.
• Experience with budgeting and performance maximization within allocated marketing spend.
• Excellent communication and collaboration skills to work with creative and technical teams.
• Familiarity with tools such as Google Analytics and other advertising platforms.
• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Certification in Google Ads or Meta Blueprint is a plus.
• Ability to work effectively in an on-site professional environment in Surat.

Responsibilities

• Manage and optimize Google Ads campaigns to achieve high ROI and scalability.
• Plan and run Meta Ads campaigns across Facebook and Instagram with precise targeting.
• Analyze campaign data, perform A/B testing, and refine strategies accordingly.
• Collaborate with the creative team to develop compelling ad copy and visuals.
• Provide regular reporting and insights to guide future marketing decisions.

Skills

Google Ads

Meta Ads

Analytics

A/B Testing

Budgeting

Communication

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Facebook Ads Manager

Job description

Weingenious Technocrats LLP is a digital studio based in India that specializes in creating captivating websites, building impactful brands, and delivering exceptional client-focused solutions. With a team comprising IITians, technology experts, creative designers, business strategists, and financial specialists, the company provides comprehensive and tailor-made services to address diverse business challenges. Known for its quality craftsmanship and innovative approach, Weingenious Technocrats partners with clients to help them achieve their business goals efficiently. By being based in India, the company offers top-tier services at competitive rates, available to support businesses around the clock.

Role Description

This is a full-time, on-site role in Surat for a Performance Marketer specializing in Google Ads and Meta Ads. The Performance Marketer will manage and optimize paid advertising campaigns on Google and Meta platforms, ensuring high ROI and campaign effectiveness. They will analyze data, perform A/B testing, create targeted strategies, and collaborate with the creative team to develop compelling ad copy and visuals. Regular reporting and insights will be required to track performance and guide future strategies.

Qualifications

Proficiency in Google Ads including campaign setup, optimization, and performance tracking

Knowledge of Meta Ads (Facebook and Instagram), including audience targeting, optimization, and ad creation

Strong analytical skills to evaluate performance metrics and conduct A/B testing

Understanding of digital marketing strategies and trends

Experience with budgeting and performance maximization within allocated marketing spend

Excellent communication and collaboration skills to work with creative and technical teams

Familiarity with tools such as Google Analytics and other advertising platforms

Bachelor's degree in Marketing, Advertising, Business, or a related field

Certification in Google Ads or Meta Blueprint is a plus

Ability to work effectively in an on-site professional environment in Surat