Ppc Manager

Capital Numbers Infotech; Kolkata District, Gurugram District; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Capital Numbers Infotech in Kolkata is seeking a senior Google Ads specialist to own and optimize high-value campaigns. You will design and manage B2B paid strategies, with a focus on reducing wasted spend and improving conversion outcomes.

The role requires 6–10 years hands-on experience across IT services, SaaS, and related domains, plus strong analytical skills and the ability to work independently while coordinating with sales and marketing teams.

Qualifications

• 6–10 years of hands-on experience managing Google Ads campaigns.
• Strong experience in B2B lead generation.
• Experience with IT services, SaaS, software development, consulting or other high-value services.
• Ability to interpret campaign and CRM data together.
• Strong written and verbal communication skills.
• Ability to work independently and take ownership of results.

Responsibilities

• Improve campaign performance and reduce wasted spend.
• Collaborate with sales/marketing to drive high-value conversions.
• Analyze campaign data using Google Analytics 4 and CRM data.
• Optimize landing pages and conversion rates.

Skills

Lead generation

Campaign optimization

Analytical thinking

Independent work

Communication skills

Tools

Google Ads

Google Analytics 4

Google Tag Manager

Search-term analysis

Keyword match types

Negative keywords

Quality Score

Conversion tracking

Bidding strategies

Remarketing

Offline conversion tracking

CRM integration

Job description

Required Skills and Experience

• 6 TO 10 years of hands‑on experience managing Google Ads campaigns.
• Strong experience in B2B lead generation.
• Experience managing campaigns for IT services, SaaS, software development, consulting, or other high-value services.
• Proven ability to improve campaign performance and reduce wasted spend.
• Strong knowledge of:
  
• Google Ads
• Google Analytics 4
• Google Tag Manager
• Search-term analysis
• Keyword match types
• Negative keywords
• Quality Score
• Conversion tracking
• Bidding strategies
• Remarketing
• Experience with offline conversion tracking and CRM integration.
• Good understanding of landing-page optimization and conversion-rate optimization.
• Strong analytical skills with proficiency in Excel or Google Sheets.
• Ability to interpret campaign and CRM data together.
• Strong written and verbal communication skills.
• Ability to work independently and take ownership of results.

Preferred Skills

• Experience generating leads from the US, UK, Europe, and Australia.
• Experience with HubSpot, Salesforce, Zoho, or similar CRM platforms.
• Experience with high-ticket and long-sales-cycle B2B services.
• Familiarity with LinkedIn Ads and Microsoft Ads will be an advantage.