PPC / Google Ads Specialist

Vaidam; Gurugram District; On-site; INR 480,000 - 720,000; Full time

Job summary

Vaidam is seeking a PPC / Google Ads Specialist to manage paid search campaigns, develop data-driven PPC strategies, and perform keyword and audience research to drive lead generation. You will optimize bids, budgets, and ad copy while tracking performance with Google Analytics to improve ROI.

The role requires hands-on experience with Google Ads, a solid understanding of Quality Score, CPC, CPA, CTR, and conversion tracking, and a proactive, results-oriented approach. On-site in Gurugram, India.

Qualifications

• 1–3 years of relevant experience in PPC / Google Ads.
• Hands-on experience creating, managing, and optimizing Google Ads campaigns.
• Strong understanding of keyword research, audience targeting, bidding, Quality Score, CPC, CPA, CTR, and conversion tracking.
• Good understanding of digital marketing and SEO fundamentals.
• Experience with Google Analytics and other digital marketing analytics tools.
• Strong analytical and problem-solving skills.
• Ability to conduct competitor and market research.
• Self-motivated, proactive, and results-oriented.
• Strong team-player with a positive attitude.

Responsibilities

• Plan, create, manage, and optimize Google Ads and PPC campaigns.
• Generate quality leads through effective Google Ads campaigns.
• Conduct keyword research, selection, and analysis.
• Develop and implement PPC strategies based on business objectives.
• Manage ad copy, bidding strategies, CPC, CPA, conversion rates, and campaign budgets.
• Identify and target relevant audiences across paid advertising platforms.
• Optimize campaigns based on bids, Quality Score, CTR, conversions, and overall performance.
• Monitor and analyze competitor campaigns and benchmark performance.
• Conduct marketing research and statistical analysis to support campaign decisions.
• Support SEO activities, including keyword and image optimization.
• Track and measure digital marketing performance using tools such as Google Analytics and other web analytics platforms.
• Analyze campaign data and prepare performance reports.
• Stay updated with the latest PPC, Google Ads, digital marketing trends, and industry best practices.
• Continuously identify opportunities to improve campaign performance, lead quality, and ROI.

Skills

PPC / Google Ads

Keyword research

Audience targeting

Bidding strategies

Campaign optimization

Analytics & reporting

Problem-solving

Team collaboration

Creative thinking

Tools

Google Ads

Google Analytics

Job description

As a PPC / Google Ads Specialist, you will manage paid search campaigns across Google Ads, develop data-driven PPC strategies, conduct keyword and audience research, and continuously optimize campaigns to achieve business and lead-generation objectives.

• Plan, create, manage, and optimize Google Ads and PPC campaigns.
• Generate quality leads through effective Google Ads campaigns.
• Conduct keyword research, selection, and analysis.
• Develop and implement PPC strategies based on business objectives.
• Manage ad copy, bidding strategies, CPC, CPA, conversion rates, and campaign budgets.
• Identify and target relevant audiences across paid advertising platforms.
• Optimize campaigns based on bids, Quality Score, CTR, conversions, and overall performance.
• Monitor and analyze competitor campaigns and benchmark performance.
• Conduct marketing research and statistical analysis to support campaign decisions.
• Support SEO activities, including keyword and image optimization.
• Track and measure digital marketing performance using tools such as Google Analytics and other web analytics platforms.
• Analyze campaign data and prepare performance reports.
• Stay updated with the latest PPC, Google Ads, digital marketing trends, and industry best practices.
• Continuously identify opportunities to improve campaign performance, lead quality, and ROI.
• 1–3 years of relevant experience in PPC / Google Ads.
• Hands‑on experience in creating, managing, and optimizing Google Ads campaigns.
• Strong understanding of keyword research, audience targeting, bidding, Quality Score, CPC, CPA, CTR, and conversion tracking.
• Good understanding of digital marketing and SEO fundamentals.
• Experience with Google Analytics and other digital marketing analytics tools.
• Strong analytical and problem‑solving skills.
• Ability to conduct competitor and market research.
• Good understanding of campaign performance metrics and data analysis.
• Self‑motivated, proactive, and results‑oriented.
• Strong team‑player with a positive and enthusiastic attitude.
• Creative mindset with the ability to identify target audiences and develop campaigns that engage and convert.