Performance Marketing

Kamdhenu Cars; Ahmedabad District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Kamdhenu Group, a diversified automotive group with operations in India and the UAE, invites applications for a central digital role in Ahmedabad. The position focuses on paid acquisition campaigns across multiple brands and websites, aiming to generate qualified leads and sales through precise targeting and optimisation.

You will collaborate with the central digital team to manage campaigns end-to-end, including setup, tracking, reporting, and daily performance management.

Qualifications

• Hands-on experience managing paid campaigns that delivered measurable lead or sales outcomes.
• Strong working knowledge of Google Ads and Meta Ads.
• Comfort with tracking setup, data analysis, and turning results into next actions.
• Google Ads or Meta Blueprint certification is a plus.

Responsibilities

• Plan, launch, and optimise campaigns across Google Search, Display, Performance Max, YouTube, Shopping (where relevant), and Meta Ads.
• Own keyword research, audience creation, retargeting, lookalikes, ad copywriting, and creative briefing.
• Set up and maintain conversion tracking using tools like Google Tag Manager, Meta Pixel, conversion APIs, and platform conversion tracking.
• Manage budgets, bidding, and daily optimisation to improve CPC, CTR, CPL, ROAS, and conversion rate.
• Run A/B tests across ads, creatives, and landing pages, and prepare clear performance reports.

Skills

Paid campaigns

Google Ads

Meta Ads

Tracking setup

Data analysis

A/B testing

Keyword research

Audience creation

Retargeting

Budget management

Ad copywriting

Tools

Google Tag Manager

Meta Pixel

Conversion APIs

Google Ads

Meta Ads Manager

Job description

This role is part of our central digital team in Ahmedabad, working across multiple group brands, digital platforms, and websites. Youll collaborate on projects serving both the India and UAE markets, giving you the opportunity to work across diverse businesses, audiences, and digital experiences.

About Kamdhenu Group

• Multiple brands across automotive retail, detailing, rentals, real estate and insurance
• Operating in India and the UAE, with active websites in both markets
• A small central digital team, so you own your channel end to end and see the impact of your work directly

About the role

• You’ll manage and improve paid acquisition campaigns across multiple group brands and websites in India and the UAE.
• You’ll focus on generating qualified leads and sales efficiently through strong targeting, testing, and optimisation.
• You’ll work across campaign setup, tracking, reporting, and daily performance management with the central digital team.

Responsibilities

• Plan, launch, and optimise campaigns across Google Search, Display, Performance Max, YouTube, Shopping (where relevant), and Meta Ads.
• Own keyword research, audience creation, retargeting, lookalikes, ad copywriting, and creative briefing.
• Set up and maintain conversion tracking using tools like Google Tag Manager, Meta Pixel, conversion APIs, and platform conversion tracking.
• Manage budgets, bidding, and daily optimisation to improve CPC, CTR, CPL, ROAS, and conversion rate.
• Run A/B tests across ads, creatives, and landing pages, and prepare clear performance reports.

Requirements

• Hands-on experience managing paid campaigns that delivered measurable lead or sales outcomes.
• Strong working knowledge of Google Ads and Meta Ads.
• Comfort with tracking setup, data analysis, and turning results into next actions.
• Google Ads or Meta Blueprint certification is a plus.