PPC Executive - Day shift

Graygraph Technologies Pvt Ltd; Dadri; On-site; INR 400,000 - 700,000; Full time

Job summary

A leading tech company in India is looking for a BDM (Sales Specialist) to manage PPC campaigns, analyze data, and understand SEO concepts. Candidates should have experience as a PPC Executive and be familiar with multiple advertising platforms. This full-time role is office-based in Noida, targeting professionals skilled in digital marketing and data analysis.

Qualifications

• Proven experience as a PPC Executive or Digital Marketing Executive.
• Experience in data analysis and reporting.
• Good knowledge of Google Tag Manager, Google Analytics, and Google Merchant.

Responsibilities

• Participate in forming effective paid search strategies.
• Launch and optimize various PPC campaigns.
• Oversee accounts on search platforms (e.g., Google Ads, Bing).
• Be involved in keyword selection and audience targeting.
• Monitor budget and adjust bids for better ROI.

Skills

PPC Executive experience

Data analysis

SEO knowledge

Familiarity with multiple platforms

Google Analytics

HTML, CSS, XML understanding

MS Office proficiency

Analytical thinking

Graduation in Marketing or related

AdWords certification

Education

Graduation in Marketing or related field

Tools

Google Ads

Google Tag Manager

Google Trends

Job description

Email Marketing || BDM (Sales Specialist)

Only Face to face Interview In Noida

Completely Work From Office

Responsibilities

• Participate in forming effective paid search strategies.
• Launch and optimize various PPC campaigns.
• Oversee accounts on search platforms (e.g., Google Ads, Bing).
• Be involved in keyword selection and audience targeting.
• Monitor budget and adjust bids to gain better ROI.
• Produce reports for management (e.g., dashboards).
• Write attractive and concise ad copy for adverts.
• Find ways to reduce the risk of click fraud.
• Keep abreast of PPC and SEM trends.

Qualifications and Skills

• Proven experience as a PPC Executive or Digital Marketing Executive.
• Experience in data analysis and reporting.
• Knowledge of SEO and digital marketing concepts.
• Familiarity with multiple platforms (e.g., AdWords, Facebook, Yahoo) is preferred.
• Working knowledge of analytics tools (Google Analytics, GTM, Google Trends, etc.)
• Understanding HTML, CSS, and XML is a plus.
• Proficient in MS Office (particularly Excel).
• Analytical thinking with strong math skills.
• Graduation in Marketing, Digital Media, or a related field; AdWords certification is a plus.
• Good knowledge of Google Tag Manager, Google Analytics, and Google Merchant.
• Knowledge of Conversion setup & Audience Creation.

Seniority level

Associate

Employment type

Full-time

Job function

Other, Strategy/Planning, and Management

Industries: IT Services and IT Consulting, Advertising Services, and Digital Accessibility Services

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