PPC Executive

SEOWebPlanet Solutions - Digital Marketing Company in India; Vadodara; On-site; Full time

Job description

PPC Executive

We are looking for a PPC Executive to join our team. We are seeking an experienced PPC Campaign Manager to join our dynamic digital marketing team. The ideal candidate will have hands‑on experience managing paid campaigns across platforms such as Google Ads and Meta Ads, driving effective ad performance, maximizing ROI, and contributing to our digital marketing initiatives.

Paid Ads Specialist

We are seeking a Paid Ads Specialist to manage and optimize clients’ paid ad campaigns to maximize ROI. The ideal candidate will be proficient in running campaigns across platforms including Facebook, Instagram, Google, LinkedIn, TikTok, and YouTube.

Key Responsibilities

• Campaign Management
  • Develop, implement, and manage PPC campaigns across Google Ads and Meta Ads.
  • Optimize ad copy, keywords, and targeting strategies for enhanced performance and ROI.
• Keyword Research & Analysis
  • Perform in-depth keyword research to identify high‑performing and negative keywords.
  • Regularly adjust bids and targeting to improve campaign outcomes.
• Ad Creation & Optimization
  • Write compelling and engaging ad copy that aligns with campaign objectives.
  • Design and test ad creatives to boost click‑through rates (CTR) and conversion rates.
• Budget Management
  • Efficiently allocate and manage budgets to optimize spending and maximize returns.
  • Track and adjust daily, weekly, and monthly expenditures within budget limits.
• Performance Analysis & Reporting
  • Use tools such as Google Analytics, Google Ads, and Meta Ads Manager to analyze performance.
  • Generate detailed reports and provide insights with recommendations for improvement.
• A/B Testing
  • Conduct A/B tests on ad copy, creatives, and landing pages to determine effective strategies.
  • Implement changes based on data‑driven results to optimize campaigns.
• Market & Competitor Research
  • Stay informed about industry trends, platform updates, and competitor activities.
  • Apply findings to improve campaign strategies and maintain a competitive edge.
• Collaboration
  • Work closely with the marketing team to align PPC campaigns with broader marketing strategies.
  • Collaborate with internal and external partners to ensure campaign success.

Qualification

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience managing PPC campaigns on Google Ads and Meta Ads platforms.
• Strong understanding of digital marketing principles and best practices.
• Proficiency in Google Analytics, Google Ads Editor, Meta Ads Manager, and other marketing tools.
• Excellent analytical skills and ability to interpret data to make data‑driven decisions.
• Strong verbal and written communication skills.
• Ability to manage multiple projects simultaneously and work independently.
• Detail‑oriented with a strong focus on accuracy and quality.

Preferred Qualifications

• Google Ads and Meta Ads certifications.
• Experience with additional PPC platforms and advertising tools.
• Familiarity with SEO best practices.

We welcome candidates who are passionate about digital marketing and PPC campaigns. Feel free to submit your resume.

Website: https://www.seowebplanet.com Call: [phone]