Digital Marketing Analyst

softprodigy; Mohali; On-site; INR 420,000 - 640,000; Full time

Benefits offered by this job

Collaborative team

Growth opportunities

Competitive compensation

Job summary

softprodigy is seeking a motivated PPC Analyst to join our marketing team in Mohali. Bring 2–3 years of hands-on experience with Google Ads and Meta Ads to plan, execute, and optimize paid campaigns.

You will monitor ROAS, CPL, and conversions, run A/B tests, and coordinate with the tech team on tracking pixels and analytics. Growth‑oriented environment with opportunities to advance in performance marketing.

Qualifications

• 2–3 years of professional experience in PPC or Performance Marketing.
• Hands-on experience with Google Ads and Meta Ads Manager (Mandatory).
• Strong understanding of keyword research, audience targeting, bidding strategies, and campaign optimization.
• Understanding of conversion tracking, pixels, and analytics (GA4 preferred).

Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram) and other relevant platforms.
• Conduct keyword research, audience targeting, and coordinate ad copy for high-performing campaigns.
• Monitor campaign performance, budgets, ROAS, CPL, and conversion metrics.
• Perform A/B testing on creatives, audiences, and landing pages
• Implement conversion tracking, pixels, and events in coordination with the tech team
• Analyze campaign performance and identify opportunities for continuous optimization.
• Share regular performance insights and reports with the marketing team

Skills

Campaign management

Keyword research

A/B testing

Analytics (GA4)

Tools

Google Ads

Meta Ads Manager

GA4

LinkedIn Ads

YouTube Ads

TikTok Ads

Job description

We are looking for a motivated and results‑driven PPC Analyst with 2–3 years of experience to join our marketing team. The ideal candidate should have hands‑on experience in planning, executing, and optimizing paid advertising campaigns. The candidate must have strong expertise in Google Ads and Meta Ads, along with a passion for performance marketing and lead generation.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram) and other relevant platforms
• Conduct keyword research, audience targeting, and coordinate ad copy for high‑performing campaigns.
• Monitor campaign performance, budgets, ROAS, CPL, and conversion metrics.
• Perform A/B testing on creatives, audiences, and landing pages
• Implement conversion tracking, pixels, and events in coordination with the tech team
• Analyze campaign performance and identify opportunities for continuous optimization.
• Share regular performance insights and reports with the marketing team

Required Qualifications

• 2–3 years of professional experience in PPC or Performance Marketing.
• Hands‑on experience with Google Ads and Meta Ads Manager (Mandatory).
• Strong understanding of keyword research, audience targeting, bidding strategies, and campaign optimization.
• Understanding of conversion tracking, pixels, and analytics (GA4 preferred).
• Good communication and collaboration skills.
• Ability to manage multiple campaigns while meeting deadlines.

Good to Have

• Experience with LinkedIn Ads, YouTube Ads, or TikTok Ads.
• Understanding of lead generation funnels, remarketing, and conversion rate optimization (CRO).
• Basic knowledge of SEO and digital marketing concepts.

What We Offer

• Opportunity to work closely with a collaborative marketing team.
• Growth‑oriented environment with learning and up‑skilling opportunities.
• Competitive compensation based on experience.

Interested candidates can share their updated resume and portfolio at [e-mail]