PPC Executive

Rayvat Group; Gandhinagar; On-site; INR 230,000 - 250,000; Full time

Benefits offered by this job

Competitive salary and bonuses

Professional growth opportunities

Collaborative and innovative work环境

Alternative Saturday Off

Exciting projects with cutting-edge技术

Job summary

Rayvat Group in Gandhinagar, Gujarat, is seeking a PPC Executive to manage and optimize pay-per-click campaigns across Google Ads, Bing Ads, and social platforms. The role requires a keen eye for data, strong analytical skills, and the ability to drive conversions while maximizing ROI.

The ideal candidate has 1+ years of PPC experience, familiarity with Google Analytics, and excellent communication abilities.

Qualifications

• 1+ years of PPC campaign management experience (Google Ads and Bing Ads preferred).
• Bachelor's degree in marketing, advertising, or related field preferred but not mandatory.
• Strong analytical and problem-solving skills with ability to interpret data and make decisions.
• Excellent written and verbal communication skills.
• Familiarity with web analytics tools such as Google Analytics.
• Knowledge of landing page optimization and CRO techniques.
• Ability to work in a fast-paced environment and handle multiple projects.
• Proficiency in Microsoft Office and project management tools.

Responsibilities

• Develop and implement PPC strategies to drive targeted traffic and maximise ROI.
• Conduct keyword research, analyze competition, identify opportunities for PPC campaigns.
• Create and manage PPC campaigns including ad copy, landing pages, bids, and budgets.
• Monitor campaign performance, analyze data, and optimize for better results.
• Stay updated with PPC trends, best practices, and algorithm changes.
• Collaborate with the digital marketing team to align campaigns with goals.
• Generate reports and provide ROI analysis and insights.

Skills

PPC management

Google Ads

Bing Ads

Analytics

Communication

CRO

Landing page optimization

Data interpretation

Reporting

Education

Bachelor's degree in Marketing/Advertising

Tools

Google Analytics

Microsoft Office

Project management tools

Job description

Job Title

PPC Executive

Location

Gandhinagar, Ahmedabad, Gujarat

Job Type

Full-time

Salary

Upto 2,50,000 /Per Annum

Experience Level

1 year

Job Overview

We are seeking an experienced and skilled PPC Executive to join our digital marketing team in Gandhinagar, Gujarat. The successful candidate will be responsible for managing and optimizing our company's pay-per-click (PPC) advertising campaigns across various platforms, including Google Ads, Bing Ads, and social media advertising platforms.

Responsibilities

• Develop and implement effective PPC strategies to drive targeted traffic, increase conversions, and maximize return on investment (ROI).
• Conduct keyword research, analyze competition, and identify new opportunities for PPC campaigns.
• Create and manage PPC campaigns, including ad copy writing, landing page optimization, bid management, and budget allocation.
• Continuously monitor campaign performance, analyze data, and make data-driven decisions to optimize campaigns for better results.
• Stay up-to-date with the latest trends, best practices, and algorithm updates in the PPC advertising landscape.
• Collaborate with the digital marketing team to align PPC campaigns with overall marketing strategies and goals.
• Generate detailed reports and provide insights on campaign performance, recommendations for improvement, and return on investment (ROI) analysis.

Qualifications

• Bachelor's degree in marketing, advertising, or a related field (preferred but not mandatory).
• Minimum of 1+ years of experience in PPC campaign management, preferably with Google Ads and Bing Ads certifications.
• Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
• Excellent written and verbal communication skills.
• Familiarity with web analytics tools, such as Google Analytics.
• Knowledge of landing page optimization and conversion rate optimization (CRO) techniques.
• Ability to work in a fast-paced environment and handle multiple projects simultaneously.
• Proficiency in Microsoft Office suite and project management tools.

Benefits

• Competitive salary and performance-based bonuses.
• Opportunities for professional growth and development.
• Collaborative and innovative work environment.
• Alternative Saturday Off.
• Exciting projects and a chance to work with cutting-edge technologies.

If you have a passion for digital marketing, strong attention to detail, and a data-driven mindset, we encourage you to apply for this exciting opportunity.

Join our team and play a crucial role in driving organic traffic and online success for our clients through effective paid marketing strategies!