Media Ops – Executive

Auburn Digital Solutions; Mumbai; On-site; INR 500,000 - 900,000; Full time

Job summary

Auburn Digital Solutions in Mumbai is seeking a PPC specialist to plan, execute, and optimize performance campaigns across Google and Meta platforms. You will run A/B tests on creatives and landing pages to lift CTR, analyze trends with quantitative data, and produce regular internal reports.

Collaboration across teams will drive improvements and better-quality results. The role requires 1–2 years of hands-on PPC experience for multiple clients, including keyword research and familiarity with

Qualifications

• 1–2 years of experience planning, implementing and reporting PPC campaigns for multiple clients.
• Proficient in keyword research and analysis.
• Familiarity with Google Ads & Meta Ads dashboards.
• Budget optimization and analytics tracking.

Responsibilities

• Plan, execute, and regularly optimize Google & Meta performance campaigns.
• A/B testing with different ad creatives and landing pages to improve CTR.
• Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates.
• Track and analyze website traffic flow and provide regular internal reports.
• Create performance reports with recommendations for improvements.
• Internal coordination to understand how the campaigns can yield more quality results.

Skills

PPC planning

A/B testing

Keyword research

Campaign optimization

Analytics & tracking

Budget optimization

Data Studio

GTM knowledge

Tools

Google Ads

Meta Ads Manager

DV360

Appsflyer

Branch

DataStudio

GTM

Job description

• Plan, execute, and regularly optimize Google & Meta performance campaigns
• A/B testing with different ad creatives and landing pages to improve CTR
• Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates.
• Track and analyze website traffic flow and provide regular internal reports.
• Create performance reports with recommendations for improvements.
• Internal coordination to understand how the campaigns can yield more quality resultsMandatory experience:
• 1-2 years of experience in Planning, implementing, and reporting the performance of PPC campaigns for multiple clients Keyword research and analysis
• Detailed understanding of both Google Ads & Meta Ads dashboards
• Budget optimization
• Analytics & TrackingShould have worked on the following platforms:
• Google Adwords (Search, Display, Mobile App, Video) and Analytics
• Facebook Ads Manager
• Google Programmatic / DV360
• Mobile attribution platforms (e.g. Appsflyer, Branch), GTM knowledge is an added advantage
• Analytics Automation (e.g. DataStudio)