Paid Media (Google) - Executive

Nians; Gurugram District; On-site; INR 300,000 - 540,000; Full time

Job summary

Nians in India is seeking a Paid Media (Google) Executive to plan, execute, and optimize Google Ads campaigns, driving traffic, increasing conversions, and achieving marketing objectives for the company. You will conduct keyword research, create ad copy, manage bids, monitor performance, and report on metrics, collaborating with the team to maximize ROI and deliver measurable results.

The role requires strong analytical skills and a passion for data-driven digital marketing.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 6 months to 3 years in driving successful PPC and paid search campaigns.
• Strong working knowledge of Google Ads and paid search platforms.
• Google Ads certification is preferable.
• Passion for PPC and digital marketing in general.
• Effective communication and reporting skills.
• Strong numerical and analytical skills.
• Good working knowledge of Google Analytics.

Responsibilities

• Develop strategic plans for Google Ads campaigns, defining objectives, target audience, budget allocation, and timelines.
• Execute end-to-end campaign setup, including keyword research, ad copy creation, bid management, and targeting options.
• Continuously optimize campaigns to enhance performance and maximize ROI.
• Conduct comprehensive keyword research to identify relevant targeting opportunities.
• Effectively manage campaign budgets to ensure optimal resource allocation and goal achievement.
• Set up a list of KPIs to track for each client. Forecast and track key account metrics
• Monitor spending and adjust budgets as necessary to maximize ROI.
• Test different ad creatives, targeting options, and bidding strategies to identify areas for improvement.

Skills

PPC

Google Ads

Keyword research

Bid management

Campaign optimization

Analytics

Reporting

Education

Bachelor's degree in Marketing/Advertising/Business

Tools

Google Ads

Google Analytics

Job description

As a Paid Media (Google) Executive, you will be responsible for planning, executing, and optimizing Google Ads campaigns to drive traffic, increase conversions, and achieve marketing objectives for our company.

ROLES & RESPONSIBILITIES:

• Develop strategic plans for Google Ads campaigns, defining objectives, target audience, budget allocation, and timelines.
• Execute end-to-end campaign setup, including keyword research, ad copy creation, bid management, and targeting options.
• Continuously optimize campaigns to enhance performance and maximize ROI.
• Conduct comprehensive keyword research to identify relevant targeting opportunities.
• Effectively manage campaign budgets to ensure optimal resource allocation and goal achievement.
• Set up a list of KPIs to track for each client. Forecast and track key account metrics
• Monitor spending and adjust budgets as necessary to maximize ROI.
• Test different ad creatives, targeting options, and bidding strategies to identify areas for improvement.

REQUIREMENTS:

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Proven track record of 6 months to 3 years in driving successful PPC and paid search campaigns
• Strong working knowledge of Google Adwords and all paid search platforms
• Google Adwords certification is preferable
• Passion for PPC and digital marketing in general
• Effective communication and reporting skills
• Strong numerical and analytical skills
• Good working knowledge of Google Analytics