Google Ads Specialist

Sprint Asia Pacific; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Sprint Asia Pacific in Bengaluru is seeking a hands-on PPC specialist to plan, set up, and optimize paid search, display, shopping, and video campaigns on Google Ads, and manage Meta Ads Manager campaigns.

You will monitor budgets, test creatives and landing pages, implement tracking with GTM and GA4, and produce actionable performance insights weekly.

Qualifications

• Experience: Minimum 2 years of continuous, hands-on experience directly managing budgets on Google Ads and Meta Ads Manager.
• Platform Expertise: Deep understanding of Meta's campaign objectives, Advantage+ suites, and CBO/ABO structures.
• Proficiency in Google Search, Performance Max (PMax), and Display networks.
• Technical Savvy: Solid familiarity with Google Tag Manager (GTM), GA4 setup, and attribution modeling.
• Analytical Mindset: Exceptional ability to interpret data, identify patterns, and spot drop-offs in the marketing funnel.
• Copywriting: Strong baseline skills in writing compelling, action-oriented ad copy that aligns with platform best practices.

Responsibilities

• Campaign Strategy & Execution: Plan, set up, and execute paid search, display, shopping, and video campaigns on Google Ads, alongside paid social campaigns across Meta (Facebook & Instagram).
• Budget & Bidding Management: Monitor daily spend, adjust bidding strategies (TCPA, tROAS, Max Conversions), and allocate budgets efficiently across campaigns to maximize efficiency.
• Audience Targeting & Segmentation: Build and refine lookalike audiences, custom intents, custom audiences, and robust retargeting funnels.
• A/B Testing & Optimization: Continuously test ad creatives, copy, landing pages, and audience segments to improve Click-Through Rates (CTR) and Conversion Rates (CVR).
• Tracking & Analytics: Ensure accurate conversion tracking by configuring Meta Pixel, Conversions API (CAPI), Google Tag Manager (GTM), and Google Analytics 4 (GA4).
• Reporting & Insights: Prepare weekly/monthly performance reports, translating complex data points into actionable insights and strategic next steps for the team.

Skills

Budget management

Audience segmentation

A/B testing

Analytics

Copywriting

Google Ads

Meta Ads Manager

Tools

Google Tag Manager

GA4

Google Ads

Meta Ads Manager

Job description

Key Responsibilities

• Campaign Strategy & Execution: Plan, set up, and execute paid search, display, shopping, and video campaigns on Google Ads, alongside paid social campaigns across Meta (Facebook & Instagram).
• Budget & Bidding Management: Monitor daily spend, adjust bidding strategies (TCPA, tROAS, Max Conversions), and allocate budgets efficiently across campaigns to maximize efficiency.
• Audience Targeting & Segmentation: Build and refine lookalike audiences, custom intents, custom audiences, and robust retargeting funnels.
• A/B Testing & Optimization: Continuously test ad creatives, copy, landing pages, and audience segments to improve Click-Through Rates (CTR) and Conversion Rates (CVR).
• Tracking & Analytics: Ensure accurate conversion tracking by configuring Meta Pixel, Conversions API (CAPI), Google Tag Manager (GTM), and Google Analytics 4 (GA4).
• Reporting & Insights: Prepare weekly/monthly performance reports, translating complex data points into actionable insights and strategic next steps for the team.

Required Skills & Qualifications

• Experience: Minimum 2 years of continuous, hands‑on experience directly managing budgets on Google Ads and Meta Ads Manager.
• Platform Expertise:
• Deep understanding of Meta's campaign objectives, Advantage+ suites, and CBO/ABO structures.
• Proficiency in Google Search, Performance Max (PMax), and Display networks.
• Technical Savvy: Solid familiarity with Google Tag Manager (GTM), GA4 setup, and attribution modeling.
• Analytical Mindset: Exceptional ability to interpret data, identify patterns, and spot drop-offs in the marketing funnel.
• Copywriting: Strong baseline skills in writing compelling, action‑oriented ad copy that aligns with platform best practices.