PPC Executive

Brandhype.in; Dwarka; Híbrido; INR 450.000 - 750.000; Jornada completa

Descripción de la vacante

Brandhype.in in Delhi is seeking a results-driven PPC Executive with 3–5 years of hands-on experience in planning, executing, and optimizing paid campaigns across Google Ads, Meta Ads, and other digital platforms. You will analyze performance, manage budgets, and collaborate with design/content teams to craft high-performing creatives, aiming to generate quality leads and maximize ROI.

This full-time, hybrid role requires strong analytical skills and the ability to drive campaigns from keyword

Formación

• 3–5 years hands-on experience in Performance Marketing.
• Strong knowledge of Google Ads, Meta Ads, GA4, GTM, Looker Studio.
• Experience in lead generation, e-commerce, and ROI-driven campaigns.
• Excellent analytical, communication, and problem-solving skills.

Responsabilidades

• Plan, manage, and optimize paid campaigns across Google Ads (Search, Display, Shopping, Performance Max & YouTube) and Meta Ads (Facebook & Instagram).
• Develop and manage lead generation, e-commerce, brand awareness, remarketing, and audience segmentation campaigns.
• Conduct keyword research, competitor analysis, audience research, and campaign planning to maximize performance.
• Monitor daily campaign performance, budgets, bidding strategies, conversions, and overall account health to achieve KPIs.
• Optimize campaigns by improving CTR, CPC, CPA, ROAS, conversion rates, and Quality Score through testing and analysis.
• Create compelling ad copies and coordinate with Design for high-performing creatives; perform A/B testing on ads and landing pages.
• Configure and manage conversion tracking using GA4, GTM, GA4, and Meta Pixel.
• Prepare and present weekly and monthly performance reports with actionable insights and growth opportunities.
• Stay updated with latest Google Ads, Meta Ads, and digital marketing trends to implement innovative strategies.

Conocimientos

Performance marketing

Google Ads

Meta Ads

GA4

GTM

Looker Studio

Lead generation

E-commerce

ROI optimization

Analytics

Herramientas

GA4

GTM

Looker Studio

Descripción del empleo

Job Title: PPC Executive (Google Ads & Meta Ads)

Experience: 3–5 Years

Employment Type: Full-Time 0930-1830hrs

Working Days: Monday–Friday + 1st & 3rd Saturday

Work Mode: Hybrid

About the Role

We are looking for a results-driven PPC Executive with 3–5 years of hands‑on experience in planning, executing, and optimizing paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms. The ideal candidate should have strong analytical skills, expertise in performance marketing, and a proven track record of generating quality leads while maximizing ROI.

Key Responsibilities

• Plan, execute, manage, and optimize paid campaigns across Google Ads (Search, Display, Shopping, Performance Max & YouTube) and Meta Ads (Facebook & Instagram).


• Develop and manage lead generation, e‑commerce, brand awareness, remarketing, and audience segmentation campaigns.


• Conduct keyword research, competitor analysis, audience research, and campaign planning to maximize performance.


• Monitor daily campaign performance, budgets, bidding strategies, conversions, and overall account health to achieve business KPIs.


• Optimize campaigns by improving CTR, CPC, CPA, ROAS, conversion rates, and Quality Score through continuous testing and analysis.


• Create compelling ad copies, coordinate with the Design and Content teams for high‑performing creatives, and perform A/B testing on ads, creatives, audiences, and landing pages.


• Configure and manage conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads Conversion Tracking, and Meta Pixel.


• Prepare and present weekly and monthly performance reports with actionable insights, recommendations, and growth opportunities.


• Stay updated with the latest Google Ads, Meta Ads, digital marketing trends, algorithm updates, and industry best practices to implement innovative performance strategies.

Requirements

• 3–5 years of hands‑on experience in Performance Marketing.


• Strong knowledge of Google Ads, Meta Ads Manager, GA4, GTM, and Looker Studio.


• Experience in lead generation, e‑commerce, and ROI-driven campaigns.


• Good understanding of conversion tracking, attribution models, remarketing, and audience segmentation.


• Excellent analytical, communication, and problem‑solving skills.


• Ability to manage multiple campaigns and meet deadlines.


• Google Ads and Meta Certifications will be an added advantage.