Performance Marketing Executive (Google&Meta)

Markurate; Ahmedabad District; On-site; INR 350,000 - 600,000; Full time

Job summary

Markurate, a performance marketing company, is hiring a PPC Executive with hands-on experience in Google Ads and Meta Ads to manage and optimize campaigns in line with client goals.

You will conduct keyword research, monitor budgets and ROAS, implement conversion tracking via GA4 and GTM, and provide regular performance reports. The role requires about two years of PPC experience and strong analytical skills.

Qualifications

• Around 2 years of hands-on experience in PPC or performance marketing.
• Practical experience managing both Google Ads and Meta Ads campaigns.
• Good understanding of campaign setup, targeting, bidding strategies, and optimization.

Responsibilities

• Plan, create, manage, and optimize campaigns across Google Ads and Meta Ads.
• Conduct keyword research and competitor analysis to identify advertising opportunities.
• Monitor campaign budgets, bids, conversions, and ROAS.
• Analyze campaign performance and implement changes to improve results.
• Set up and monitor conversion tracking using GA4 and GTM.
• Prepare regular campaign performance reports and share insights with the team.
• Perform A/B testing for ad creatives, copy, audiences, and landing pages.
• Identify opportunities to improve lead quality, CPL, and conversions.
• Stay updated with trends and best practices in Google Ads and Meta Ads.
• Coordinate with the team to align campaigns with client goals.

Skills

PPC

Google Ads

Meta Ads

Campaign Optimization

Analytics

GA4

Google Tag Manager

Reporting

Communication

Tools

GA4

Google Tag Manager

Job description

Markurate is a performance marketing company focused on helping businesses grow through digital advertising and data-driven strategies. We are looking for a skilled and motivated PPC Executive with hands-on experience in Google Ads and Meta Ads to manage, optimize, and improve advertising campaign performance.

Key Responsibilities

• Plan, create, manage, and optimize campaigns across Google Ads and Meta Ads.
• Conduct keyword research and competitor analysis to identify advertising opportunities.
• Monitor campaign budgets, bids, conversions, and return on ad spend (ROAS).
• Analyze campaign performance and implement changes to improve results.
• Set up and monitor conversion tracking using tools such as Google Tag Manager and Google Analytics.
• Prepare regular campaign performance reports and share insights with the team.
• Perform A/B testing for ad creatives, copy, audiences, and landing pages.
• Identify opportunities to improve lead quality, reduce cost per lead (CPL), and increase conversions.
• Stay updated with the latest trends, features, and best practices in Google Ads and Meta Ads.
• Coordinate with the team to align advertising campaigns with client goals.

Requirements

• Around **2 years of hands-on experience** in PPC or performance marketing.
• Practical experience managing both **Google Ads and Meta Ads campaigns**.
• Good understanding of campaign setup, targeting, bidding strategies, and optimization.
• Knowledge of keyword research, audience targeting, and ad copy development.
• Understanding of important performance metrics such as CTR, CPC, CPL, CPA, conversion rate, and ROAS.
• Familiarity with Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking.
• Strong analytical and problem-solving skills.
• Ability to manage multiple campaigns and meet deadlines.
• Good communication skills and a willingness to learn.

Preferred Qualifications

• Experience working with a digital marketing or performance marketing agency.
• Experience managing lead-generation and e-commerce campaigns.
• Google Ads or Meta Blueprint certifications.
• Basic understanding of landing page optimization and marketing funnels.