Platform Lead - Tyroo Leads

Tyroo Media Pvt. Ltd.; India; On-site; INR 1,500,000 - 2,000,000; Full time

Benefits offered by this job

Fast-track career path

High-growth product exposure

Direct supply relationship building

Job summary

Tyroo Media Pvt. Ltd. is seeking a Platform Lead to take ownership of executing CJ Leads in India and Southeast Asia. The ideal candidate will have 4-6 years in lead generation and a strong background in BFSI or Auto sectors.

You will be responsible for supporting sales, onboarding publishers, managing campaigns, and ensuring compliance. This role offers a fast-track career path into business leadership within a high-growth CPL product environment.

Qualifications

• 4-6 years in lead generation, affiliate marketing, or CPL campaign delivery.
• Hands-on with BFSI, Auto, or Edu CPL programs.
• Strong publisher relationships across various channels.
• Familiar with campaign technology and tools.
• Analytically strong and operationally adept.

Responsibilities

• Support Sales with solution design and pricing.
• Translate client KPIs into actionable campaign journeys.
• Onboard publishers and manage incentives for fast volumes.
• Run campaigns and optimize performance.
• Ensure compliance and quality lead management.

Skills

Lead generation

Campaign delivery

Analytical skills

Publisher management

BFSI industry knowledge

CPL marketing

Tools

Attribution platforms

Landing page/LMS tools

Job description

Tyroo is building Asia’s leading adtech infrastructure, powering growth for global publishers and marketers. Through our strategic partnership with CJ, we are scaling CJ Leads, a CPL-first platform enabling brands across BFSI, Auto, Education, CPG and other high-value verticals to acquire quality leads at scale.

Role Overview

We are looking for a Platform Lead to take end-to-end ownership of CJ Leads execution across India and Southeast Asia. This role is for someone who is hands‑on, analytical, and publisher‑connected – able to design customer journeys, deliver CPL campaigns with precision, and rapidly scale both demand and supply.

Job Description

Key Responsibilities

• Support Sales with solution design: pricing, volume estimation, and funnel build.
• Translate client KPIs into executable campaign journeys.

Demand Support

• Work with client teams to identify CPL opportunities in BFSI, Auto, Edu, etc.
• Track pipeline targets and ensure supply alignment to deliver volumes.

Supply & Publisher Development

• Onboard publishers for CPL programs (web, app, fintech, creators, DSAs).
• Activate emerging supply categories: fintech apps, social creators, offline lead digitization.
• Manage publisher incentives and relationships to secure fast volumes.

Campaign Delivery & Ops

• Run campaigns on CJ attribution/tracking + LMS + landing page tech.
• Monitor campaign health, optimize performance, and maintain lead quality.
• Ensure fraud detection, compliance, and cost efficiency.

Ideal Candidate Profile

• 4-6 years in lead generation / affiliate marketing / CPL campaign delivery.
• Hands‑on with BFSI, Auto, or Edu CPL programs.
• Publisher relationships across affiliates, aggregators, fintech, or creators.
• Familiar with campaign tech: attribution platforms, landing page/LMS tools.
• Analytical, operationally strong, and comfortable working lean.
• Hungry to grow into a P&L role with exposure to India + SEA markets.

Why Join Us?

• Work on a high‑growth CPL product backed by Tyroo + CJ.
• Build direct supply relationships and see immediate campaign impact.
• Exposure to regional markets (India + SEA).
• Fast‑track career path into business leadership.