Lead - Performance Marketing (Marketplace)

Aditya Birla Fashion and Retail Limited; Bengaluru; On-site; INR 2,800,000 - 4,000,000; Full time

Job summary

TMRW - House of Brands (ABFRL) is seeking a Lead - Performance Marketing to own and scale marketplace advertising across Amazon, Flipkart, Myntra and other platforms. The role requires 5–8 years of hands-on experience with budget ownership and ROAS optimization.

You will plan strategies, manage campaigns, analyze metrics (ROAS, CTR, CVR), collaborate with categories and brands, and stay updated on platform changes. Bengaluru-based role with high-growth e-commerce opportunities.

Qualifications

• 5-8 years of experience in Performance Marketing, Growth Marketing, or Marketplace Advertising.
• Hands-on experience with Amazon Ads, Flipkart Ads, Myntra Ads, and marketplace media buying.
• Proven track record managing sizeable advertising budgets and delivering strong ROAS.
• Strong analytical skills and proficiency in Excel and marketplace reporting tools.
• Experience with D2C, Fashion, Lifestyle, Beauty, Consumer, or E-commerce brands preferred.

Responsibilities

• Plan, execute, and manage performance marketing campaigns across Amazon, Flipkart, Myntra, Ajio, and other relevant marketplaces.
• Drive revenue growth through optimization of sponsored ads, display ads, search ads, and other marketplace advertising formats.
• Monitor and improve key performance metrics including ROAS, ROI, ACoS, TACoS, CTR, CVR, and customer acquisition metrics.
• Develop bidding strategies and budget allocation plans to maximize campaign effectiveness.
• Analyze campaign performance, identify growth opportunities, and implement actionable recommendations.
• Work closely with category, merchandising, brand, and business teams to align marketing initiatives with business goals.
• Leverage marketplace analytics tools and insights platforms to derive meaningful business recommendations.
• Conduct regular performance reviews, forecasting, and reporting for leadership stakeholders.
• Stay updated with platform policy changes, advertising innovations, and industry best practices.

Skills

Performance Marketing

Growth Marketing

Marketplace Advertising

Campaign Management

Budget Management

Analytics

Excel

Tools

Amazon Ads

Flipkart Ads

Myntra Ads

Marketplace Media Buying

Job description

Lead Performance Marketing

Company: TMRW - House of Brands (ABFRL)

Location: Bengaluru

Experience: 5-8 Years

About the Role

We are looking for a highly driven Lead - Performance Marketing to own and scale marketplace advertising across leading e-commerce platforms. The ideal candidate will have hands-on experience managing large advertising budgets, driving revenue growth, and optimizing campaign performance across Amazon, Flipkart, Myntra, and other marketplaces.

Key Responsibilities

• Plan, execute, and manage performance marketing campaigns across Amazon, Flipkart, Myntra, Ajio, and other relevant marketplaces.
• Drive revenue growth through optimization of sponsored ads, display ads, search ads, and other marketplace advertising formats.
• Monitor and improve key performance metrics including ROAS, ROI, ACoS, TACoS, CTR, CVR, and customer acquisition metrics.
• Develop bidding strategies and budget allocation plans to maximize campaign effectiveness.
• Analyze campaign performance, identify growth opportunities, and implement actionable recommendations.
• Work closely with category, merchandising, brand, and business teams to align marketing initiatives with business goals.
• Leverage marketplace analytics tools and insights platforms to derive meaningful business recommendations.
• Conduct regular performance reviews, forecasting, and reporting for leadership stakeholders.
• Stay updated with platform policy changes, advertising innovations, and industry best practices.

Desired Candidate Profile

• 5-8 years of experience in Performance Marketing, Growth Marketing, or Marketplace Advertising.
• Strong hands-on experience with:
• Amazon Ads
• Flipkart Ads
• Myntra Ads
• Marketplace Media Buying
• Proven track record of managing sizeable advertising budgets and delivering strong ROAS.
• Expertise in campaign setup, optimization, bidding strategies, and budget management.
• Strong analytical skills with proficiency in Excel and marketplace reporting tools.
• Experience working with D2C, Fashion, Lifestyle, Beauty, Consumer, or E-commerce brands preferred.
• Ability to work in a fast-paced, high-growth environment.

Preferred Skills

Performance Marketing, Marketplace Advertising, Amazon Ads, Flipkart Ads, Myntra Ads, E-commerce Marketing, Growth Marketing, Digital Marketing, ROAS Optimization, Budget Management, Campaign Management, Campaign Optimization, Paid Media, Marketplace Growth, Marketing Analytics, Data Analysis, Forecasting, A/B Testing.