Performing Marketing Associate

Dentsu Aegis Network; Mumbai; On-site; INR 550,000 - 800,000; Full time

Job summary

Dentsu Aegis Network in Mumbai is seeking a Performance Marketing Executive with 4 years of experience to plan, execute and optimize digital campaigns across Meta and Google, aligning media strategy with funnel objectives.

You will analyze data, create reports, and leverage AI tools to improve performance, while collaborating with creative and analytics teams to drive branding and direct response outcomes.

Qualifications

• 4+ years of hands-on digital marketing experience.
• Strong understanding of marketing funnels and objectives.
• Proficient in Meta Ads Manager and Google Ads.

Responsibilities

• Plan campaign structure, audience targeting and funnel strategy across Meta and Google.
• Set up, launch and manage campaigns on Meta and Google, including creative testing.
• Use platform tools and competitive research to identify market opportunities.
• Prepare performance reports and track key metrics and campaign performance.
• Leverage AI tools to analyze data, improve workflows and solve campaign issues.
• Take ownership of campaign performance and day-to-day media management.

Skills

Media planning

Campaign execution

Analytics

AI tools in marketing

Meta Ads Manager

Google Ads

Excel/Sheets

Branding vs performance

Tools

Meta Ads Manager

Google Ads

Excel/Google Sheets

Job description

Job Title: Performance Marketing Executive

Experience: 4 years

Key Responsibilities

• Media Planning: Plan campaign structure, audience targeting and funnel strategy across Meta and Google.
• Media Execution: Set up, launch and manage campaigns on Meta and Google, including creative testing.
• Research & Competitor Analysis: Use platform tools and competitor research to understand the market and find new opportunities.
• Reporting: Prepare performance reports and track key metrics and overall campaign performance.
• Problem Solving: Use AI tools to analyze data, improve workflows, and solve campaign-related issues.
• Ownership: Take ownership of campaign performance and day-to-day media management.

Required Skills

• Strong marketing fundamentals and understanding of consumer behavior, funnels and marketing objectives.
• Good understanding of media planning, execution, research and reporting.
• Hands-on experience with Meta Ads Manager, Google Ads and Excel/Google Sheets.
• Good understanding of AI tools and their use in marketing.
• Understanding of how branding and performance marketing work together.
• Strong analytical and problem-solving skills