PERFORMANCE MARKETING SPECIALIST

INDIAN SCHOOL OF BUSINESS MANAGEMENT AND ADMINISTRATION; Vasai-Virar; On-site; INR 446,000 - 558,000; Full time

Job summary

INDIAN SCHOOL OF BUSINESS MANAGEMENT AND ADMINISTRATION seeks a data-driven Performance Marketing Specialist to lead paid media campaigns, optimize budgets, and drive customer acquisition and growth. You will manage Google and Meta campaigns, leverage GA4 insights, and report on performance metrics to guide strategic decisions.

Ideal candidates bring 3–5 years of experience in performance marketing, strong analytical skills, and hands-on expertise with CAC, ROAS, and attribution models.

Qualifications

• 2–4 years hands-on performance marketing experience.
• Strong knowledge of Google Ads and Meta Ads.
• Understanding CAC, ROAS, LTV, and attribution.
• Proficiency in GA4, Excel, and Google Sheets.
• Budget management, A/B testing, and optimization experience.
• Strong analytical, strategic, and problem-solving skills.

Responsibilities

• Plan, execute, and scale paid campaigns across Google, Meta, and other digital platforms.
• Manage marketing budgets and optimize campaigns to achieve better CAC and ROAS.
• Monitor campaign performance, conversions, and customer acquisition costs.
• Develop and implement A/B testing and creative optimization strategies.
• Analyze campaign data using GA4, Excel, and reporting dashboards.
• Collaborate with creative and content teams to develop high-performing ad campaigns.
• Identify new marketing opportunities and improve conversion rates.
• Prepare performance reports and provide actionable growth insights.

Skills

Google Ads

Meta Ads

Paid media campaigns

GA4

Excel

Campaign optimization

Tools

GA4

Google Sheets

Excel

Job description

WE ARE HIRING | PERFORMANCE MARKETING SPECIALIST

Take Charge. Drive Growth. Scale Performance!

We are looking for a data-driven and result-oriented Performance Marketing Specialist who can lead paid media campaigns, optimize marketing budgets, and drive customer acquisition and business growth.

Experience: 3–5 Years

Location: Bhayander, Mumbai

Salary: ₹40,000 – ₹50,000/month

Industry: Education / Digital Marketing

Key Responsibilities

• Plan, execute, and scale paid campaigns across Google, Meta, and other digital platforms.
• Manage marketing budgets and optimize campaigns to achieve better CAC and ROAS.
• Monitor campaign performance, conversions, and customer acquisition costs.
• Develop and implement A/B testing and creative optimization strategies.
• Analyze campaign data using GA4, Excel, and reporting dashboards.
• Collaborate with creative and content teams to develop high-performing ad campaigns.
• Identify new marketing opportunities and improve conversion rates.
• Prepare performance reports and provide actionable growth insights.

What We're Looking For

• 2–4 years of hands‑on performance marketing experience.
• Strong knowledge of Google Ads, Meta Ads, and paid media campaigns.
• Understanding of CAC, ROAS, LTV, and campaign attribution.
• Proficiency in GA4, Excel, and Google Sheets.
• Experience in budget management, A/B testing, and campaign optimization.
• Strong analytical, strategic, and problem‑solving skills.