Performance Marketing Lead

LeapSwitch Networks; Pune District; On-site; INR 3,000,000 - 4,200,000; Full time

Job summary

LeapSwitch Networks in Pune seeks an experienced Performance Marketing Lead to drive multi-channel campaigns, optimize for revenue, and lead a growing marketing team. You will manage paid search, social, and display, using analytics to optimize performance and test new strategies.

The role requires strong cross-functional collaboration, deep channel knowledge, and a proven track record of achieving revenue targets in a fast-paced environment.

Qualifications

• Bachelor's or Master's degree in marketing, business, or a related field.
• 5+ years of experience in performance marketing with revenue growth.
• Experience building and managing a marketing team.
• Deep knowledge of performance marketing channels and analytics tools.

Responsibilities

• Develop and lead performance marketing strategies across paid search, social, and display.
• Set goals and KPIs for campaigns; analyze data to optimize and drive revenue growth.
• Develop testing strategies to continually improve campaign performance.
• Collaborate with creative teams to develop ad creatives that drive conversions.
• Coordinate with product and sales to align objectives and report performance against revenue targets.
• Stay updated on industry trends and identify new growth opportunities.

Skills

Team leadership

Analytics

A/B testing

Budget management

Cross-functional collaboration

Data-driven mindset

Communication skills

Revenue growth mindset

Education

Bachelor's or Master's degree in marketing or business

Tools

Google Analytics

Make.com

Data Studio

GTM

Hotjar

Clarity

6sense

HubSpot

Job description

Job Summary

We are looking for an experienced Performance Marketing Lead to oversee and drive our company's marketing initiatives. The ideal candidate will have a deep understanding of performance marketing strategies, with a track record of successful campaigns across a variety of channels. The Performance Marketing Lead will work closely with the marketing team, cross-functional teams, and external partners to develop and execute integrated campaigns that deliver against our business objectives.

Key Responsibilities

• Develop and lead the execution of performance marketing strategies, including paid search, social media advertising, display advertising.
• Set goals and KPIs for each campaign and channel, and analyze performance data to optimize campaigns and drive revenue growth.
• Develop and implement testing strategies to continually improve campaign performance.
• Collaborate with the creative team to develop effective ad creatives that resonate with the target audience and drive conversions. Manage relationships with external partners and vendors, including agencies and technology providers.
• Work closely with the product and sales teams to ensure alignment on campaign objectives and to track and report on campaign performance against revenue targets.
• Stay up-to-date on industry trends and emerging channels, and recommend new opportunities to drive growth.

Requirements

• Bachelor's or a Master's degree in marketing, business, or a related field.
• 5+ years of experience in performance marketing, with a track record of driving revenue growth through successful campaigns.
• Experience building and managing a team of marketing professionals.
• Deep knowledge of performance marketing channels, including paid search, social media advertising, display advertising
• Experience with analytics tools and tracking platforms, such as Google Analytics, Make.com, Mandatorily-Data studio, GTM, Hotjar/clarity, 6 sense, Mandatory- Hubspot etc.
• Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
• Strong analytical skills and a data-driven mindset.
• Proven ability to manage budgets and hit revenue targets.
• Experience with A/B testing and experimentation.
• Ability to thrive in a fast-paced, dynamic environment.

We prefer candidates with IT, SaaS, IaaS or PaaS industry experience.

Location

Pune.

We offer a competitive salary, comprehensive benefits, and a dynamic work environment.