Performance Marketing Specialist

SAAOL Heartcare Delhi; New Delhi; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

SAAOL Heartcare Delhi is seeking a Performance Marketing Specialist to lead and scale D2C acquisition campaigns across Meta Ads, Google Ads and other paid channels.

You will own CAC, ROAS, CPL, CTR, CVR and revenue, manage budgets for profitable growth, analyze funnels, run A/B tests, and collaborate with creative, content and e-commerce teams to drive conversions.

Qualifications

• 3–4 years of hands-on performance marketing experience.
• Strong expertise in Meta Ads and Google Ads.
• Experience in D2C/e-commerce is mandatory.
• Experience in nutraceutical, health & wellness or FMCG is a plus.
• Strong analytical skills and knowledge of CAC, ROAS, AOV, LTV, and conversion funnels.
• Proficient in Excel/Google Sheets and GA4.
• Ability to independently manage campaigns from strategy to execution.

Responsibilities

• Plan, execute and optimize campaigns across Meta Ads, Google Ads and other paid channels.
• Own metrics including CAC, ROAS, CPL, CTR, CVR and revenue.
• Manage and optimize campaign budgets for profitable growth.
• Analyze the customer funnel and identify opportunities to improve conversions.
• Conduct A/B testing across audiences, creatives, ad copies and landing pages.
• Work with creative, content and e-commerce teams to develop high-performing campaigns.
• Track performance and share actionable insights through regular reports.

Skills

Meta Ads

Google Ads

D2C/E-commerce

Campaign optimization

Tools

GA4

Excel/Sheets

Job description

About us:

We're a growing healthcare company with a portfolio of direct-to-consumer brands and healthcare services making a real impact on people's lives. As we scale, we're looking to add more depth and expertise to our creative in-house capabilities in order to strengthen our brand story-telling, and deliver exceptional campaigns.

We are looking for a Performance Marketing Specialist with hands-on experience in running and scaling digital acquisition campaigns for a D2C business.

The ideal candidate should have strong expertise in Meta Ads and Google Ads, a data-driven mindset, and a proven ability to optimize campaigns for revenue, CAC, ROAS and customer acquisition. Experience in D2C is a must.

Key Responsibilities:

• Plan, execute and optimize campaigns across Meta Ads, Google Ads and other paid channels.
• Own key metrics including CAC, ROAS, CPL, CTR, CVR and revenue.
• Manage and optimize campaign budgets for profitable growth.
• Analyze the customer funnel and identify opportunities to improve conversions.
• Conduct A/B testing across audiences, creatives, ad copies and landing pages.
• Work with creative, content and e-commerce teams to develop high-performing campaigns.
• Track performance and share actionable insights through regular reports.

Requirements:

• 3-4 years of hands-on experience in Performance Marketing.
• Strong expertise in Meta Ads and Google Ads.
• Prior experience in D2C/e-commerce is a must.
• Experience in nutraceutical, health & wellness or FMCG is a plus.
• Strong analytical skills and understanding of CAC, ROAS, AOV, LTV and conversion funnels.
• Proficiency in Excel/Google Sheets and GA4.
• Ability to independently manage campaigns from strategy to execution and optimization.